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Keith Mantia

Keith Mantia

Seeking a new opportunity in SEM and Digital Strategy | Technology Enthusiast ✚ Health & Fitness Fanatic

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iPayment, Inc.

Manager, SEM & Digital Strategy

· Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics reporting.
· Planning and execution of online/offline sales/marketing strategies to drive new business.
· Develop, launch and manage branded PPC campaign to establish online brand presence and increase online transparency.
· Launch first web-based direct sales campaign to drive direct sales and lead generation online.
· Trademark application and registration of intellectual properties across business units/brands.
· Implement and host agent and direct sales training programs to educate and promote internal programs and initiatives.

Career medium 04
Career
Career medium 04

iAdvantage

Manager, Marketing & Agent Relations

· Implemented and hosted agent/direct sales training programs to educate and promote internal programs and initiatives.
· Product development and project management of new iAdvantage product integrations.
· Drafted and published press releases and email announcements of new partnerships and product releases.
· Advised new ideas and product recommendations for future releases and improvements.

Career

iProspect

Search Marketing Leader

· Managed monthly budgeting and optimizing of Staples Retail PPC initiatives to drive incremental in-store business.
· Analyze and communicate campaign performance on weekly client performance calls.
· Provide ongoing reporting to analyze and outline account/campaign performance.
· Develop, recommend, and execute seasonal account strategy and testing proposals.
· Setup, run and analyze PPC tests including: Ad Copy Testing, Geo Testing, Day-Parting, Budget Testing and Bid Rules.
· Provide insight on optimization strategies, training and vertical intelligence at monthly on-site client meetings.
· Execute account restructure to simplify campaign management and reporting.
· Research industry and vertical trends.
· Participated in Mentor Program, mentoring employees new to the company and PPC industry.
· Member of iProspect "Pit Crew", internal process optimization and reporting automation (consulting).

Career medium 06
Career
Career medium 05

The Fitness Firm

Online Marketing

· Created and managed web & social media to establish online presence & promote fitness education.
· Create and execute email marketing campaigns using Constant Contact.
· Collect and analyze website and email analytics to improve online business.

Career

iProspect

Search Marketing Specialist

· Manage keyword bids across multiple campaigns to optimize spend and ROI.
· Create search campaign wrap-up reports to summarize campaign results.
· Build keyword lists for client products and promotions used in paid search campaigns on Google, MSN, and Yahoo.
· Develop ad-copy and effectively assign landing pages to be combined with keyword lists for optimal search performance.

Career medium 01
Career

iProspect

Search Marketing Intern

Paragon Lake

Marketing Assistant

· Create marketing materials and online advertisements to promote awareness and increase participation in promotions and contests for ecommerce start-up.
· Collect, analyze and report customer and sales data.
· Create and execute email marketing campaigns using Constant Contact.
· Research competitive sites and provide SEO analysis.

Career medium 05
Career
Career medium 01

Hill Holliday

Interactive Marketing/Digital Strategy Intern

Completed research and analysis on pharmaceutical industry to aid in the creation of an interactive campaign for Novartis Pharmaceuticals' medication Diovan.
Collected, organized, and analyzed research completed for Dunkin Donuts.
Seeded, posted, and distributed photo and video assets for Chili's "PJ Blands" campaign to establish web presence and make it easy to find.
Attended weekly sessions designed to expose interns to all the pieces of advertising.

Career

Boston Sports Club

Certified Personal Trainer

Trained and educated members on weight training, cardiovascular fitness, and proper dieting.
Developed my personal brand as a competitive trainer.

Bentley University Resident Life

Career medium 03
Career
Career medium 02

Bentley University

Resident Assistant

Oversaw 33 freshman residents across two different gendered floors.
Created and advertised monthly social and educational programs.
Served as a mentor and advisor to students both on and outside of designated floors.
Represented Bentley University as a Bentley Ambassador.

Career

State Street Corporation

Portfolio Administration Intern

Managed 10 mutual fund portfolios.
Posted live portfolio trades daily.

Bentley Consumer Action Line

Career medium 02

Bentley University

Project Manager

Mediated consumer/merchant disputes.
Supervised and trained student mediators.
Advertised, promoted, and presented to students about the service learning program.

Career

Bentley University

B.S., Business Marketing, Advertising

Mansfield High School