Manager, SEM & Digital Strategy
August 2012 — January 2014
· Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics reporting.
· Planning and execution of online/offline sales/marketing strategies to drive new business.
· Develop, launch and manage branded PPC campaign to establish online brand presence and increase online transparency.
· Launch first web-based direct sales campaign to drive direct sales and lead generation online.
· Trademark application and registration of intellectual properties across business units/brands.
· Implement and host agent and direct sales training programs to educate and promote internal programs and initiatives.