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Keisha Wright

Keisha Wright

Founder | CEO

Swoon Beauty

Brooklyn, Other

Integrated Marketing Executive | Partnership Marketing | Brand & Business Development

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I have it... Creating beauty tools and products that help the small beauty splurges of value conscious, luxury lovers last longer or work better.
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Macy's

Director, National Events & Partnership Marketing

Build revenue generating strategic alliances with companies that add value to Macy’s iconic annual events, such as Macy’s Thanksgiving Day Parade ® and Macy’s 4th of July Fireworks. Conduct market research, brand prospecting and sales outreach. Lead strategic development of pitch materials and proposals. Negotiate deal terms and pricing.

Career

National Basketball Association

Sr. Marketing Manager

Created customized, strategic marketing campaigns for partners of the NBA, WNBA, NBA Development League and USA Basketball which helped international and domestic marketing partners achieve their business objectives while elevating the brands within the NBA enterprise. Developed multi-platform marketing proposals comprised of activation across broadcast, digital media and events.

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Career
Career medium 01

Nickelodeon

Director, Integrated Marketing & Partnerships

Directed the development and execution of on-air and off-channel (including magazines and custom publishing) integrated marketing programs for MTV Networks Kids & Family Group which included Nickelodeon, Nick Jr., Nick@Nite and TEENick. Contributed to the development of annual upfront sales materials.

Career

Teen People

Sr. Marketing Manager

Led business development for TEEN People’s Trendspotter Panel - a community of 14,000 influential, ethnically and geographically diverse teens and young adults between the ages of 13-24. Directed marketing communications, strategic positioning, consumer promotion activity and development of key trade marketing/sales promotion programs.

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Career
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Nickelodeon

Lifestyles & Attitudinal Research Manager

Managed research projects which supported, differentiated and enhanced the Nickelodeon brand, including quantitative and qualitative research projects to further understanding of Nickelodeon’s audience. Provided analyses of research for several lines of business, including Marketing, Publishing, Production, Programming and Consumer Products.

Career

Pepperdine University

MA | Education

Stanford University

Bachelor of Arts | Psychology