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Kayla Smith

Kayla Smith

Marketing Associate

The Advisory Board Company

Roanoke, Virginia Area

♦ kbs0292@vt.edu ♦ @kaylabsmith92 ♦ klout score : 62 ♦ www.kaylabrennansmith.com Current senior at Virginia Tech pursuing a major in Marketing Management with a minor in Sales through the Pamplin College of Business.

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The Advisory Board Company

Marketing Associate

Career medium 03
Career

PRISM: Pamplin Reinventing Social Media

Account Manager

♦ Serve as liaison between PRISM and the 30 + Alumni base
♦ Content creation and creative behind monthly newsletters
♦ Strive to strategically align PRISM with the needs of the Pamplin College of Business and develop relationships between our students, faculty, and alumni networks
♦ Create and execute marketing and social media plans for real world clients

Career medium 04
Career

Virginia Tech

Marketing Management Teaching Assistant

♦ Tutored and mentored over 550 students in the area of Marketing
♦ Configuration and management of servers used in the delivery of
distance courses
♦ Performed administrative tasks including data entry and analysis,
web site development, collating marketing materials and
presentations.
♦ Evaluated and graded university examinations, assignments, and
papers

Career medium 03
Career

Soulstice Premiere Female Acapella Group

Business and Marketing Manager

Assisting my acapella group in their business endeavors by
♦ Planning and coordinating biannual musical concerts
♦ Serving as a liaison between Soulstice and the Event Planning department at Virginia Tech
♦ Utilizing time management and organizational skills
♦ Negotiator for space contracts, booking event supplies and setting up audiovisual arrangements
♦ Manager of on-site production of events
♦ Preparation of budgets and provides periodic progress reports to staff directors for each event project.

Career medium 01
Career