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Katrishia Velez

Katrishia Velez

SEO & Content Marketing Manager

Kroll

New York, NY

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"People of accomplishment rarely sat back and let things happen to them. They went out and happened to things..." - GRETCHEN JONES

Kroll

SEO & Content Marketing Manager

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Cuurio

Product Manager

• Managed user interface design, functional requirements, development & testing for Cuurio, a SaaS solution to streamline partnerships with startups for brands.
• Provided counsel for product strategy & specification direction when consulted.
• Collaborated with Research & Outreach staff to develop internal processes to ensure streamlined progress & data consistency.

Career

HZDG

SEO Specialist

• Employee: January 2013-August 2013
• Consultant: August 2012-December 2012


• Consulted SEO best practices throughout the website build process, delivering SEO & technical audits, keyword research & site maps, content & meta guidelines, design & development consultations, & Google Analytics setup.
• Ensured optimal site health by performing routine site maintenance, monitoring crawl errors using Google Webmaster Tools & implementing fixes.
• Executed clients' link building initiatives for increased keyword rankings & online reputation management, contributing to asset creation & blogger outreach using Buzzstream.
• Managed local SEO efforts for real estate clients, providing local SEO recommendations inclusive to directory & review management.
• Compiled monthly reports from data pulled from Google Analytics, Google Adwords, SEM Rush & Moz.
• Assisted in research & creation of competitive audits & link building strategies for new business pitches.


Brands Serviced: Hilton Hotels & Resorts; The Bozzuto Group; Ryan Homes; Rockefeller Center; Cuisine Solutions; University of Maryland, University College; Dormify; Healthcare.gov

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Intersect Healthcare, Inc.

Digital Marketing Manager

• Crafted digital strategies across channels inclusive to a website redesign, the creation and distribution of online newsletters, and the promotion and production of webinars.
• Utilized insights provided from online analytics to drive email & webinar content strategy for lead generation.
• Designed and produced print collateral for industry-related trade shows and events like the HFMA ANI Conference.

Career

idfive, LLC.

Intern

• Gained additional insight into digital marketing, website redevelopment and online media through observations in client meetings.
• Researched trends in higher education and healthcare to provide context for projects, providing visual content when needed.
• Managed client invoicing and tear-sheet reporting.
• Contributed to the idfive blog by submitting posts about trends and opinions about social media.

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PivNet, Inc.

Support Staff Intern

• Assisted in Central Atlantic Toyota's sales process by editing dealer lead information pulled from BuyAToyota.com to be ranked by lead ranking software.
• Ensured up-to-date pricing for Toyota's parts and accessories by submitting dealer changes on BuyAnAccessory.com

Career

RootEssentials

Marketing/Advertising Intern

• Directed traffic towards the website by helping raise brand awareness of the product, organic hair root touch-up powder, using SEO tactics.
• Assisted with online sales functions on PayPal.

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Career

August Lang & Husak

Account Services Intern

• Participated in copy writing and editing for clients' print ads and websites.
• Collaborated with other interns to contribute creative concepts for campaigns.

Towson University

B.S., Mass Communications in Advertising, Journalism & New Media

Escuela de Artes Plásticas de Puerto Rico

Fine Art - Painting

Inter-American University of Puerto Rico-Metropolitan Campus

General Studies