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Katrina Galas

Katrina Galas

Sports Marketing Consultant

NGU Consultants Inc.

Eugene, Other


NGU Consultants Inc.

Sports Marketing Consultant

~ Developing marketing strategies for various sport-related business projects for five time Canadian Olympian Charmaine Crooks

Career medium 05

Hockey Hall of Fame

Guest Relations, Museum & Induction Ceremonies

~ member of museum guest relations team during both regular visitor hours and both HHOF and corporate special events
~ extended HHOF brand experience to all guests, local and international, by exposing all aspects of the exhibit (Stanley Cup and other NHL Awards in Bell Great Hall, interactive exhibit, retail & merchandising support, admission & ticket sales, etc.)
~ VIP liaison for various NHL Induction Ceremony, including 1999 Gretzky Induction
~ assisted and appeared in two Hockey Hall of Fame promotional .30s television commercials entitled "White Gloves" and "Hallroom Blitz"


Kamloops 2011 Western Canada Summer Games

Team BC Mission Staff, Communications

~ Managing the digital communication channels throughout Games cycle for all 19 provincial sport teams, 356 athletes

Career medium 06
Career medium 02

2011 Halifax Canada Winter Games

Team BC Mission Staff, Sport

~ Servicing Ringette, Gymnastics and Figure Skating teams on all elements of competition, before and during Games
~ Member of integrated support team that contributed to one of Team BC's best overall team results in Canada Winter Games history, with 88 medals for the province (28 gold, 30 silver, 30 bronze)



Sports Marketing & Retail Development

 Retail and Sports Marketing (NIKE CANADA)
~ Part of execution team for the Olympic Speed Campaign, the largest integrated marketing campaign in company history
at the time in Canada, including athlete management and fund generation
~ Lead the execution of charity component of the Olympic Speed campaign and the development of the NikeRunDown;
consisted of idea generation, partner and store selection, retail staff policy creation and information sessions (Nike
University), distribution strategies, tracking, sell-through, staff incentive and continuous assessment of all aspects of the
campaign at a national level

 Sports Marketing Events Coordinator (NIKE AUSTRALIA)
~ Initial development and logistics planner for the Nike Melbourne V.I.P. in-store customer relationship mgmt. initiative
~ Re-structuring of the Instructor’s Network Program for all of Australia; worked with Nike Asia Pacific to ensure it was a
program with a process that was easily adaptable in various international markets
~ Sought out additional community partnerships/events to increase traffic in store
~ Nike Run Club Coordinator (grew membership from 20 - 80 members in 6 wks)

 Retail Development (NIKE CANADA)
~ Organizational Executive for integrated marketing team for first ever RunTO, a 10km run on the Toronto Island –
promotion, branding, planning, partner integration, tracking, staff engagement, product trials, community engagement
~ Coordinated store opening promotion strategy, advertisement creation, store layout consolidation, merchandising, event
planning, customer service representative, photo shoot, and agency briefing and management

Career medium 02
Career medium 05

The Agility Project

TAP Expert (Sports Marketing Strategy Consultant)

The Agility Project (TAP) partners with companies to establish, execute and innovate marketing solutions. We provide the right strategy and foundation so brands know what to say, who to say it to, and how to say it. We deliver insights and strategy, positioning and messaging, and marketing vehicle activation across multiple touchpoints.!team/aboutPage


University of Oregon

MBA, Warsaw Sports Marketing Centre, Lundquist College of Business

Completed an MBA at the Warsaw Sports Marketing Centre in the Lundquist College of Business at the University of Oregon. As an extension of this graduate degree, I also completed a Certificate of Nonprofit Management and core courses in Sport Conflict Resolution and Strategic Social Media.

Warsaw Sports Marketing Center Sports Business Trips – China, Singapore, San Francisco, NYC

Warsaw Sports Marketing Center Consulting Projects – clients include:

o Laureus Sport for Good Foundation USA – assisting in the creation of brand, marketing and funding pitch development tools for a new initiative
o Warsaw Sports Marketing Center – initiated a new corporate partnership strategy and assisted in internal and industry assessments and work sessions for a new sports product program
o MLB (WBC) – assisted in the building a social media strategy for the World Baseball Classic
o WNBA – proposal for a marketing activation toolkit to leverage both London 2012 and the 40th Anniversary of Title IX
o Nike - Nike Employee Grant Fund Board of Directors Proposal, Nike Reuse-A-Shoe Campus Shoe Collection Legacy Program called "A Step in the Right Direction"
o Track & Field Athletes Association (TFAA) – research and proposal for membership, community & communication strategies
o Adidas – focus group moderator for research on athletic footwear for high school student demo
o True North Marketing – quantitative research for Salomon footwear for Eastern region (NH,VT,MA)

Career medium 03
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MBA Graduate Program, Sport & Olympic Strategy

GlideSlope is a global sports consultancy based in New York. We are a collective of professionals obsessed with creating more business value and ROI for companies by leveraging the full power of sport – marrying sports’ magnetic culture with the prospects of business building – all while helping brands create more engagement with their audiences on and off the field. GlideSlope represents a departure from how brands have traditionally viewed “sports marketing,” and is proud to hold a client roster of some of the world’s best brands.


Sports Networker

Contributing Author

Focus Areas: Women in Sports Business, Sports Business Networking, Sports Business Graduate Programs

Career medium 04

Hayley Wickenheiser International Women's Hockey Festival

Sponsorship Sales & Activation Specialist

~Selling, negotiating and engaging corporate partners and consulting support on building sponsorship activations plans
~Managed all aspects of the official Opening Ceremony event for the inaugural festival in 2010
~Managed the filming, shooting, interviewing, and scheduling components of the Festival Overview Video for partners



Client Manager (contract)

~ Servicing and project managing sponsorship activation programs for various clients including Bell Canada/Vancouver Whitecaps, Tourism Victoria, BCAA, Sapporo Ichiban, Richie Brothers and KidSport

Career medium 06
Career medium 03

Floorball Canada

Team Canada, Women's Floorball Team (Athlete)

Position: Centre / Right Wing

World Cup Qualifier vs. Team USA (Richmond Oval, Richmond, BC, Canada) - February 2011
Canada Cup Tournament (York University, Toronto, ON, Canada) - May 2011



Leader of Engagement, Sports Day in Canada

~ Sports community, anchor event and partner engagement for the inaugural “Sports Day in Canada” national property
supported in unison by ParticipaACTION, CBC Sports and True Sports – engaged 1000+ communities in first year

Career medium 02
Career medium 06

Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games

Client Manager, Vancouver 2010 Club VIP Program

~ A program designed to provide high-net worth individuals and corporations with a first-in-class Olympic Experience. A
critical revenue-generating program that is a first of its kind for the Olympic Games.
~ Identified by the manager of the program to take on a lead role in the planning and fulfillment of hospitality functions &
concierge services, and a key player in the overall execution of the entire club program during Games-time.
~ Hired, managed and trained a coordinator and team of highly skilled volunteers


VANOC (Organizing Committee for the 2010 Olympic Games)

Project Manager, Brand & Advertising

~ Management of brand related communications projects that support various functions within VANOC
~ Leading the creative strategy, development and execution of functional advertising campaigns for various VANOC
functions and brand consultant for development of The Olympic Store retail locations and all online branding
~ Development, execution and analysis of Vancouver 2010 research; bi-annual tracking study, partner tracking review,
ticketing packages, community engagement, transportation and community relations
~ Client servicing; building & maintaining both internal & external client and agency relationships

Career medium 02
Career medium 06

Molson Coors

Brand Assistant, Molson Canadian & Marketing Innovation

 Brand Assistant, Molson Canadian
~Responsible for creation and maintenance of quarterly/monthly volume & SOM reporting and analysis, national SKU &
ON volume/share analysis, coordination of national promotional campaigns, leading new product through
implementation process, multi-agency relationship management, driving creative advertising planning and execution,
~ Lead the development and execution of a national campus concert road-show promotion, including concept creation and
operational integration with key partners, both online and at retail and supported the re-building of MC’s brand character
~ Lead the creation of Molson Canadian's first ever Facebook page

 Brand Assistant, Marketing Innovation (CAP)
~1 of 3 in Canada to be a selected to be part of the inaugural Career Apprenticeship Program (CAP), profiling participants
in various marketing & sales roles, external training & development, mentorship program, upper management exposure
~Trained in creative problem solving & brainstorming, branding project lead for importing and adapting packaging, sales
strategy, product placement for new import, assisted with dev. of 3 YR brand strategy, various comprehensive analysis’


Queen's University

Women's Ice Hockey Team (Athlete)

Position: Center / Right Wing

Bronze Medalists, Ontario Provincial Championships (2006)

University of Oregon - Charles H. Lundquist College of Business

MBA, Warsaw Sports Marketing Center, Sports Marketing Strategy + Nonprofit Management Certificate

Queen's University

Bachelor of Commerce, Marketing & International Business

University of Melbourne

Bachelor of Commerce, Exchange, Brand Marketing, Sports Business

Humberside Collegiate Institute

Honour Roll Student