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Katie Wah

Katie Wah

Senior Social Media Manager

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Boston, MA

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Senior Social Media Manager

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RSA The Security Division of EMC

Digital Marketing Associate

• Implement RSA Security’s social marketing strategy to effectively drive brand awareness and engagement
• Launch integrated marketing campaigns to build thought leadership in the information security space, capture lead generation and build long term relationships with our audience
• Publish content, listen and engage in conversations, and measure success on corporate social media accounts
• Strategize with cross-functional marketing teams seeking to integrate social and mobile within their product releases by helping coordinating their content between mediums and channels
• Present internal educational programs on content planning, relationship marketing, and social media best practices to marketing, sales, and customer support departments

Career

RSA Conference

Digital Marketing Associate

• Developed RSA Conference’s social media strategy (including the brand’s personality and quarterly content plan)
• Managed all of RSA Conference’s social channels
• Published content, listened and engaged in conversations, and measured success on social media accounts

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Career
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RSA, The Security Division of EMC

Public Relations and Social Media Intern

• Managed RSA’s Security Management Insight blog
• Reviewed and ushered RSA Secured Partner Press Releases to publication
• Increased awareness of RSA anti-fraud reports by writing press pitches and responding to reporters
• Created and implemented a social strategy for the Security for Business Innovation Council (SBIC) report and assisted in filming an executive video with Art Coviello
• Orchestrated product submissions to industry awards
• Assisted marketing campaigns with event planning
• Measured brand exposure through weekly press coverage and social engagement reports

Career

Dachis Group

Social Media and Events Marketing Intern

• Assisted in the creation of online web content for Nestlé’s VIP/advocacy groups
• Researched competitors and brainstormed brand advocacy opportunities for Juicy Juice, Nescafé, Coffee-Mate and Nesquik
• Examined market trend, QR Codes, presented case studies and opportunities for Nestlé

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Career

LIFT the Bronx

Student Advocate

LIFT is working to lift people out of poverty for good in the United States. At LIFT we believe that all people, regardless of income, need the same supports we all need to get ahead in life and move through tough times.

Fordham University

Gabelli School of Business, Bachelor of Science, Marketing

Played Women's Division 1 Varsity Soccer (2008-2012) and graduated Cum Laude.

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Education