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Katie Morse

Katie Morse

Social Marketing Manager

Billboard

Brooklyn, Other

I've built my career on pursuing my one true passion -- innovation. I'm a skilled problem-solver and one who understands how new (or even existing) technologies can help improve businesses by improving current operations/programs, or creating a viable opportunity to launch new products/services/programs.

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Billboard

Social Marketing Manager

My role at Billboard includes:
- Develop and manage the execution of Billboard's global social media strategy
- Develop and manage the execution of the Billboard Music Award's social TV strategy
- Develop and oversee relationships with bloggers, influencers, and fan sites.
- Train editorial, sales and events departments on social media tools, strategies, and best practices
- Create and manage the social execution for all Billboard's industry-facing conferences
- Create all social media reports (internal, campaign-based, etc.)
- Manage and maintain Billboard's social media properties including Twitter, Facebook, Tumblr, Instagram, YouTube, Pinterest and Google+ with Billboard's editorial teams
- Brainstorm, sell-through and executed integrated marketing programs in collaboration with Billboard’s sales and marketing teams.
- Manage all social media vendor relationships, including vendor selection and contract negotiation.

What I've achieved:
- My strategies increased official Billboard Music Awards hashtag use by 180% from 2011 to 2012, and 170% from 2012 to 2013. The 2013 BBMA's are also the "most engaged Shazamable award show", and the 2012 show was the 3rd-most “Shazam’d” event in live TV history at time of airing.
- Expanded strategic social media use from one department to every department within the company, including trainings and hands-on education of key employees
- Increased organic referral traffic from Twitter, Tumblr, Facebook and YouTube by 13% YoY
- Billboard's total social audience has increased by 531% (807k+ to 5.1MM+)
- Launched Billboard's Tumblr, Pinterest, Vine, Foursquare, Rdio, and Google+ accounts

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BoomBox

Account Supervisor

- Grew year-over-year revenue for my accounts by 30%
- Developed a three-week holiday campaign for American Express’s Daily Wish which exceeded all engagement and social metrics by at least 300%
- Grew the American Express Travel Services email list by 75% and booking amounts by 50% YoY through my work developing and executing their email marketing strategy
- Educated agency employees on social media trends and best practices
- Served as the agency's social media strategist and advised on clients outside my own base

Career

CandidKatie

Principal

I worked with companies such as AEI Media (Drum & Bass Arena, UKF, GetDarker, D&B TV), Pressing Issues Recordings, Radian6 and NCDNB.com.

Through my work, I:
- Created and executed a social marketing strategy for an international music awards show (Drum & Bass Awards)
- Managed all publicity and marketing for an independent record label (Pressing Issues)
- Interviewed international recording artists for various editorial features
- Served as community manager for a music niche music community with over 5,000+ members
- Managed my client's social media outposts (Twitter, Facebook, LinkedIn, numerous message boards)
- Developed industry influencer and blogger outreach programs
- Created, marketed and sold a community-sourced compilation CD designed to showcase local drum n bass talent
- Created training documents and educated my clients on social media and industry best practices
- Regularly contributed to industry and company blogs including Mashable, and spoke at trade shows and conferences including Social Fresh and American Marketing Association events

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Ripple6, Inc.

Marketing Manager

- Managed all agency relationships (design and PR) from ideation through execution and measurement
- Executed a month-long brand awareness program including SEM and social media components which generating 200+ qualified leads
- Project managed the creation of a new company website, including back-end migration
- Created and managed all collateral, conference and tradeshow appearances, speaking opportunities and email marketing and social marketing programs
- Managed the department budget

Career

PAETEC

Marketing Communications Specialist

- Generated $1,500,000+ in revenue through successful execution of national direct marketing campaigns
- Assisted in the PAETEC brand re-launch, including building identity guides and updating signage
- Re-launched the PAETEC Premiere Customer Program
- Created sales and marketing tools including collateral, competitive briefs and co-branded communications for 30+ person Business Development team

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Bronto Software, Inc.

Marketing Associate

- Co-managed Google paid search, pay-per-click and banner advertising programs
- Recommended budget allocation for all pay-per-click activities based on program analysis and ROI

Career

Tru PR

Public Relations & Corporate Executive

- Developed and executed public relations strategies for six technology and media clients, including securing features on leading outlets like CNBC and executing the launch of a pan-European radio station based in Slovakia
- Achieved a circulation value of 6,268,486 and an equivalent editorial rate of $70,224 for pitched features
- Composed and presented client reports and quarterly publicity targets

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North Carolina State University - College of Management

BS - Business Management (Marketing Concentration), Business Management, Marketing, Communications, Spanish