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Katie McRae

Katie McRae

Strategic Management and Content Consultant

New York, NY

Writer. Traveler. Strategist. Photographer. Comedian. Observer. Organizer. Listener. Researcher. Thinker. Doer.

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VaynerMedia

Account Manager

I develop strategic marketing campaigns.

Career

Ogilvy

Account Executive

I managed and led strategic demand-generation marketing campaigns for IBM, with an emphasis on demand generation and social media tactics. I worked closely with internal partners and clients in order to drive sales leads and signups.

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BoomBox

Sr. Account Executive

Supported and managed multi-dimensional strategic marketing campaigns for American Express (B2B and B2C), including digital CRM, social media, and brand strategy. Serving as the primary contact between client and agency teams, I ensured communication channels were open and that the clients’ interests were properly executed.

Career

Zeta Interactive

Business Development/Marketing Coordinator

Managed multichannel marketing campaigns for a diverse database of 40,000 contacts. Generated ideas for client and prospect pitches, especially in the strategic, social, and creative spaces. Managed budget reporting, including projections. Defined marketing strategies and materials to improve upsell and cross-sell, as well as brand image. Used analytics tools and data sets to plan campaigns and projects. Organized, executed, and oversaw lead generation and prospecting initiatives.

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Career
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Direct Brands (Columbia House & Doubleday)

Marketing Coordinator

Ran and collected historical data, performed analysis on results and trends and then recommended and implemented profitable advertising strategies to acquire new members. Communicated new member promotion efforts and strategies to multiple departments with distribution of accurate objective documents and matrices. Input and maintained promotion information into multiple systems to facilitate merchandising, fulfillment and analytical processes. Edited, proofread, and trafficked all creative layouts.

Career

Raytheon Professional Services

Project Coordinator

Supported and managed projects of various complexities through all phases, including inception, development, and completion. Worked directly with the client to create web-based and instructor-led technical training. Created communication releases, strategies, and plans for a diverse audience of over 25,000. Performed proofreading and quality assurance checks for other team members. Recipient of the Raytheon Impact Award in June 2010.

Career medium 05
Career

New York University

Professional Certificate, Global Affairs

Michigan State University

Bachelor of Arts, Journalism

John Cabot University

Study Abroad, History/Italian