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Katie McCauley

Katie McCauley

Assistant Account Manager - Dell Global Channel

Y&R Austin

Austin, TX

Assistant Account Manager at Y&R Austin

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Grown-up Shoes

Style + Blogging Apprentice

• Coordinate editorial photo shoots with models, photographers, and retail partners
• Provide on-site photo shoot assistance
• Lead photography direction for blog-based photo shoots

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Dean Street Society

PR assistant

• Assist in blogger outreach in support of Dean Street Society's upcoming Winter book launch
• Foster relationships with online lifestyle and business personalities & brands; encourage partnerships with Dean Street Society
• Track mentions, links, and CTR for all outreach efforts

Career

Y&R Austin

Assistant Account Manager - Dell Global Channel

•Oversee agency translations process for Dell Global Channel (APJ & EMEA) and manage day to day process; main point of contact for Dell Global Channel's translations manager
•Field all Dell Brand updates and update the team accordingly; branding point of contact and expert on the agency team
•Track and update daily progress of all campaigns on multiple status reports, action item lists, and internal communications; up to 40 active campaigns at a time
•Develop creative briefs, multi-phase schedules, ballparks & estimates, and independently manage Tier 3 campaigns
•Assist in tracking billing information to actively participate in monthly billing meetings
•Route & proof all copy, print, and web collateral for independently managed and assisted campaigns
•Consistent point of contact with client
•Translate client requests & communication into production change orders for the agency creative team

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AT&T

Retail Sales Consultant

• Consistently the top sales person in-store and a top performer in the region.

TOMS Shoes

Marketing and Strategic Partnerships Intern

• Assisted Strategic Partnerships manager in continuously researching competitors’ proprietary music programs, potential non-profit partners, and areas of the action sports market.
• Provided creative direction and oversaw production of print collateral for major partnership.
• Co-managed seeding and product placement; communicated with major Los Angeles PR firms to coordinate TOMS footwear and eyewear placement to their biggest clients.
• Oversaw logistics of influencer gifting and seeding.
• Established Seeding/Product Placement calendar for July-December 2011.
• Spearheaded a “Tour Survival Kit” project for artists preparing for national tours including Coldplay, Broken Social Scene, and Foster the People; selected and sourced materials, visually arranged, and coordinated shipments.
• Developed the creative concept and activation for public facing TOMS branding event to support larger CFDA initiative.
• Co-wrote a weekly blog that highlighted the intern program and experience, featured TOMS’ blog (readership: one million).

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Texas A&M University

Division of Research and Graduate Studies; Communications Assistant

• Primary live event photographer of symposiums and dinners attended by 600 people; transcribed video interviews.
• Administrative assistance including mailing, general office support, and organizing the distribution lists of university publication.
• Manage video transcription of all Research and Graduate Studies interview videos, with average video length of an hour and a half.

Career

Hearst Magazines

Correspondent for Seventeen Magazine

• Worked directly with the Editor-in-Chief and Associate Editor on regular written pieces and videos.
• Maintained weekly blog about college experience; developed 16 college topics directly for the website.
• Completed two video project assignments through student interviews about college topics.
• Published in ten issues of the magazine as a college student advisor to teens.

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Career

Texas A&M University - Mays Business School

BBA, Marketing