Katie Matis Smith

Creative director of Alpha Sigma Alpha Sorority
Advances impact of national organization
- Manages brand initiatives and content calendar
- Digital and social media engagement strategy and implementation
- Oversaw the launch of national and e-commerce websites
- Editor-in-chief of quarterly magazine, the Phoenix of Alpha Sigma Alpha
- Lead editor of all internal and external communications
- Video producer
- Website manager
- Lead writer - press releases, newsletters, blog, live-event scripts, editorials, etc.
Event Marketing and Management
- Digital penetration - website, registration, social networking
- Print penetration - mailings, quarterly magazine, event advertisement
- Branding - develop theme and strategy
- Script writing, production and editing
- Event presentation
- Produce and approve digital boards
- Design - signage, invitations, flyers, brochures, postcards, programs, etc.

On-site multimedia producer and broadcast liaison for championships
Script development for live broadcasts, live events and television shows
Coordinating Producer for weekly television show, Lehigh Sports Magazine; writer, editor, designer, producer
Supervised department interns
Developed and maintained database and reports for video library, online photo store and Hall of Fame