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Katie Leasor

Katie Leasor

Global Communications and Media Relations

IBM

Global comms @ IBM, former @StateDept, RYT200. Passionate about #techforgood, holistic wellness, getting outside + travel.

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IBM

Global Public Relations

I'm a communications professional with a proven record of developing and executing successful traditional, digital and social media storytelling and campaigns.

U.S. Department of State

New Media Producer

Conceived, co-produced and marketed a virtual field trip to Mars with NASA and Google watched by 11,000 participants from 40 countries creating 79.3 million Twitter impressions. Spearheaded and managed a White House event for 130+ high ranking government officials. Learned to create and broadcast live public webcasts, where I trained spokespeople accordingly.

U.S. Department of State

Strategic Communications Specialist

Strategized, coordinated, and executed integrated communications strategies for 30+ programs. Channelled my passion to write in traditional and digital copy for press releases, blog posts etc. Secured stories in the top tiers including New York Times, Fast Company, BBC, and more. Drafted talking points and prepared spokespeople to respond to news media inquiries.

American University

Master of Arts, International Media

I took a media writing course which really helped me know how to draft properly formatted content to get the media's attention, a cross-cultural communication course making my writing more culturally relevant and a multimedia course that introduced me to new storytelling techniques and technologies.