January 2016 — Present
My first action in this role was to identify my client's primary business objectives and conduct a full operational and branding audit. By assessing current consumer perceptions, local competition, and existing brand strategy, I was able to develop a brand blueprint and implement targeted communications across various digital channels.
Key accomplishments include:
- Managed creation of branding solutions (logo redesign, branded collateral)
- Developed and wrote all copy for new website
- Established brand voice and overall tone of consumer messaging
- Updated operational and billing procedures
- Devised actionable business development strategy