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Katie Hood

Katie Hood

Brand Consultant

A Southern girl with a passion for community development, travel and fitness.

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Perfect Petals

Brand Consultant

My first action in this role was to identify my client's primary business objectives and conduct a full operational and branding audit. By assessing current consumer perceptions, local competition, and existing brand strategy, I was able to develop a brand blueprint and implement targeted communications across various digital channels.

Key accomplishments include:
- Managed creation of branding solutions (logo redesign, branded collateral)
- Developed and wrote all copy for new website
- Established brand voice and overall tone of consumer messaging
- Updated operational and billing procedures
- Devised actionable business development strategy

www.perfectpetalssc.com

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Career

Imagine Marketing

Brandarmy Manager

Entering the agency in a newly created position ensured a near constant thump, thump, thump in my chest - but that's the way I like to live!

In this role, I managed over 200 promotional staff leading to the most requested Brand Ambassador team in Ireland. During peak season, I supervised 75-100 promo staff per weekend. I also directed 6 on-trade sampling campaigns for three international beer brands across 300 venues.

Back in the office, I managed our social media channels and drove strategy toward our longterm agency goals, established campaign management procedures based on key learnings, and implemented a plan to ensure the agency's staffing department was operating with absolute efficiency at all times.

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Career
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MKTG

Nike Brand Marketing Ambassador

My passion for community building and fitness was reinforced in this awesome role. I drove brand engagement among 18-22 year old female fitness consumers, forged community through online word of mouth and digital storytelling, and led a research project on the Modern Girl of Fitness in NYC.

Key accomplishments include:

- Created an implemented campus wide recruitment plans for 15 major activations in NYC, leading to largest college turnout ever.

- Starred in two internal training videos which showcased the female fitness consumer journey and the powerful community of 21st century fitness minded women.

Career

NYU Office of Residential Life and Housing Services

Resident Assistant

The most memorable experience of my college career, serving as a Resident Assistant enabled me to see the power of community for the first time. In this role, I oversaw the academic and personal development of 110 freshman pupils over 2 years and created and implemented 75+ programming initiatives for 600 residents within a strict budget while maintaining full academic course load.

Additionally, I functioned as emergency respondent for 600 pupils while active in on‚Äźduty rotation and served as deputized crisis leader for entire NYU community during Hurricane Sandy and resulting blackout.

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Career
What I Love
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Personal Development

You don't know what you don't know.

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Travelling

The goal is to visit all 7 continents by age 50.

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Fitness

Achieving greatness in the small moments.

Where I've Been
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Edinburgh

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Madrid

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Ghent

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Cliffs of Moher

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Grand Canyon

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Amsterdam

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Galway

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Sorrento

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Rome

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Budapest

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Paris

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Naples

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Berlin

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Whitby

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Spoleto

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What I Make
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Graphite Drawing

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Ceramic Vase

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Ceramic Vase

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Oil Sticks on Found Paper

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Graphite Self Portrait

"A year from now you'll wish you had started today." Karen Lamb