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Katie Hall

Katie Hall

Strategic Communications Intern

Druid City Brewing Company

Graduate Research Assistant at The University of Alabama

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Druid City Brewing Company

Strategic Communications Intern

- Implementing a grass roots, guerrilla marketing campaign based off survey work, observational research and consumer insights testing
- Establishing a media kit consisting of a main news release, news feature, fact sheets, visual elements, personnel biographies, and key company literature.
- Writing press releases and promotional material, assisting in media outreach and developing a media and consumer contact list through CRM databases.

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The University of Alabama Graduate School

Graduate Research Assistant

- Managing data collection projects, assisting professors and doctoral candidates in writing code and analyzing data in SPSS.
- Coproducing in the design, execution and evaluation of research projects including literature reviews, surveys, focus groups, data integration and analysis.

Career

The University of Alabama Graduate School

Graduate Teaching Assistant

Advertising and Public Relations Computer Lab Manager - Recruited, staffed, scheduled and supervised undergraduate students, monitoring the three departmental computer labs.

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paper blossom marketing

Creative Intern

- Collaborated with clients, copy writers, and account executives throughout the design process from conceptualization to implementation.
- Designed clear and engaging graphic communications for print and web including: logos, direct mail pieces, promotional items, web site and social media graphics, posters, flyers and other marketing materials.

Career

Big IV Productions

Graphic Design Intern

-Worked as a graphic reproduction specialist on music event posters
-Designed static and flash web banner ads
-Created advertisements for event programs

The University of Alabama

Master's degree, Advertising and Public Relations

Appalachian State University

Bachelor of Science (B.S.), Graphic Arts and Imaging Technology