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Katie Cross

Katie Cross

Consultant

Social Edge Consulting

Austin, TX

I help clients implement successful internal and external social collaborative communities.

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Social Edge Consulting

Consultant

Social Edge Consulting is a management consulting firm specializing in social collaboration. We partner exclusively with Jive Software, and offer strategy, design, and tech services for Jive communities.

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Career

HomeAway.com

Community and Social Media Manager

-Developed and executed Community content strategy, including slideshows, discussions, and articles.
-Conveyed Community sentiment internally, actively contributing to product insights, ongoing marketing programs, and Customer Experience messaging.
-Managed Community’s Facebook, Pinterest, and Twitter accounts.
-Built rapport and cultivated B2B and B2C relationships through presentations, webinars, and social media.
-Corresponded weekly with customers to increase product adoption, drive revenue through value added services/products, encourage engagement on Community site, and educate customers of policy changes.
-Planned and executed calendar of community-driven programs and events to support cross-functional goals.
-Worked directly with Product Marketing to create and publish education content for product releases.
-Strong understanding of the customer, the problems our customers face, and working on creating marketing collateral and messaging to convey our exciting and unique solutions to those problems in a compelling way.

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Career

HomeAway.com

Training and Content Specialist

HomeAway, Inc., based in Austin, Texas, is the worldwide leader in online vacation rentals, with sites representing more than 560,000 paid vacation rental home listings throughout more than 145 countries. HomeAway® offers an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online. The HomeAway portfolio of websites includes HomeAway.com, VRBO.com and VacationRentals.com in the United States; HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom; HomeAway.de in Germany; Abritel.fr and Homelidays.com in France; HomeAway.es in Spain; AlugueTemporada.com.br in Brazil; and HomeAway.com.au in Australia.

In addition, HomeAway operates BedandBreakfast.com, the most comprehensive global site for finding bed-and-breakfast properties, providing travelers with another source for unique lodging alternatives to chain hotels. For more information about HomeAway, please visit www.HomeAway.com.

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Career

HomeAway.com

Project Coordinator

Indiana University Bloomington

Bachelors, Secondary English Education