Community and Social Media Manager
April 2014 — February 2015
-Developed and executed Community content strategy, including slideshows, discussions, and articles.
-Conveyed Community sentiment internally, actively contributing to product insights, ongoing marketing programs, and Customer Experience messaging.
-Managed Community’s Facebook, Pinterest, and Twitter accounts.
-Built rapport and cultivated B2B and B2C relationships through presentations, webinars, and social media.
-Corresponded weekly with customers to increase product adoption, drive revenue through value added services/products, encourage engagement on Community site, and educate customers of policy changes.
-Planned and executed calendar of community-driven programs and events to support cross-functional goals.
-Worked directly with Product Marketing to create and publish education content for product releases.
-Strong understanding of the customer, the problems our customers face, and working on creating marketing collateral and messaging to convey our exciting and unique solutions to those problems in a compelling way.