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Katie Beete

Katie Beete

Marketing Executive - Acquisition

BAXI

Coventry, United Kingdom

I believe in looking at what we already have and finding ways to make it better, asking “What if?” understanding the customer through market research to strengthen and build brands that grow revenue and winning the hearts and minds of the customer to give them the best experience we can.

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BAXI

Marketing Executive - Acquisition

• Management of Baxi’s two product brands Potterton and Main Heating, continuously improving and developing the brands to meet the business objectives set out by the Board
• Producing the marketing communications plan for the Potterton and Main Heating product brands
• Producing the marketing communications plan to launch new product ranges for Potterton and Main Heating
• Producing the marketing communications plan for Baxi Potterton Myson (BPM) in Ireland
• Planning and implementation of the quarterly campaigns for the Potterton and Main Heating brands, supported by a mixture of online and offline media, to the relevant market sectors
• Planning and securing Potterton and Main Heating’s presence at key trade events and exhibitions
• Managing and monitoring all marketing and sales collateral for Potterton and Main Heating, working with external agencies
• Project managing the launch of the new Potterton website
• Managing the Main Heating website to ensure that content is kept up to date
• Communicating all key activity to the loyalty scheme Marketing Assistant to send monthly emails to the loyalty scheme members
• Communicating all key activity to the PR agency to increase Potterton and Main Heating’s coverage in the relevant trade press
• Book the media schedule each quarter for Potterton and Main Heating
• Produce the marketing plans for Potterton and Main Heating each year based on previous activity and the business objectives
• Managing the budgets for Potterton, Main Heating, PR, print and fulfilment and telemarketing
• Coaching and mentoring the Graduate Marketing Assistant and any interns from our Group companies (BDR Thermea)
• Working with companies that are part of Group in relation to product launches or updates to their products in our sales and marketing collateral

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