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Kathy O'Dowd

Kathy O'Dowd

Associate Director, Activation

VivaKi

Chicago, Other

Associate Director, Activation at VivaKi

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VivaKi

Associate Director, Activation

Responsible for ensuring and leading the operational success of clients' campaigns
through Audience on Demand. Provide strategic thought leadership on process, audience strategies, display optimization, and the establishment of strong relationships with agency partners. Provide oversight for managers and account managers for all active AOD campaigns managed through Chicago. Lead the training and development of direct reports and their team members to ensure that all processes are followed, team members are providing excellent client service, and AOD Activation functions as industry leader in campaign management.

Career medium 01
Career
Career medium 02

VivaKi

Manager, Activation - Audience On Demand

Responsible for leading the success of clients' Audience on Demand campaigns. Provide thought leadership on audience strategies and display optimization, build strong relationships and establish clear lines of communication with agency partners, and provide oversight & project management for all active AOD campaigns within the team. Lead the training and development of team's account managers.

Career

iProspect

Client Services Manager

Responsible for leading a team of search marketing specialists and analysts toward the delivery of superior client services and results. Provide strategic and tactical direction to drive efficient campaign results through the use of data analysis and testing. Research, collect, and analyze data, leverage internal and external resources, and data sources to report on successes and actionable opportunities for paid search programs.

Career medium 03
Career
Career medium 01

iProspect

Account Specialist

Maintain flourishing client relationships and manage campaign project details to successfully implement search engine marketing initiatives. Develop and maintain project plans to update clients on status of campaigns. Create and deliver presentations to keep groups informed of project status and success. Track and report on campaign results, engage in deep data analysis, and hold weekly campaign status calls. Uncover, understand and achieve client goals and business objectives through the customization of campaigns. Proactively provide strategic recommendations applicable to the client's business model and goals. Work closely with the other teams within iProspect to meet client goals.

Career

Rise Interactive

Account Executive / Internet Marketing Consultant

Manage online marketing strategy, including but not limited to interactive search engine marketing, search engine optimization, affiliate marketing, and display marketing for Fortune 500 clients. Provide daily account management, including contact with clients, search engines and internal departments to ensure flawless communication and program execution. Extract insight from campaign data, identify relevant trends and provide well-developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives. Demonstrate deep understanding of client goals in order to forecast budgets, create campaign structures and take complete ownership of multiple top-tier client accounts. Use Google Adwords, Analytics, DFA, MSN, Omniture, Google Affiliate Network and other technologies to develop new and optimize existing campaigns to ensure highest ROI for all clients. Stay up-to-date on and advise clients of the latest trends in interactive marketing.

Career medium 05
Career
Career medium 04

Creative Circle

Project Manager

Conducted market research to update, redesign and develop new marketing collateral and executive presentations. Researched, analyzed and presented studies to the executive team including new technologies, technical testing contracts, training protocol, etc. Played integral role in sourcing candidates for internal team, and for representation in each start-up office. Served as technology liaison, solving technical issues as well as explaining upcoming initiatives for the staff. Sourced, interviewed and recommended new hires for staff in six offices across the U.S. Trained and managed project managers. Developed resource manual for project managers to standardize processes.

Career

Smithsonian Institution

Intern

University of Chicago

Graduate-Student-at-Large in Business

Olivet Nazarene University

BS, Economics and Finance