Research Director, People Group of Brands + Essence Communications
May 2007 — Present
Design, implement and manage consumer-centric primary research initiatives for People Magazine and People Digital including multi-platform content management and consumer satisfaction measurement, multi-platform segmentation, online celebrity news segmentation and social media engagement
Develop and execute research initatives for both print and new digital platforms including rapid-prototyping groups for magazine concept development, video ethnographics, conflict focus groups, crowd-sourcing and biometrics
Manage vendor selection and performance, recommend innovative approaches and new/alternative suppliers; manage design, analysis and reporting/presentation of research activities.