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Kathy Dini James

Kathy Dini James

Research Director, People Group of Brands + Essence Communications

Time Inc.

Director, Consumer Research and Insights

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Time Inc.

Research Director, People Group of Brands + Essence Communications

Design, implement and manage consumer-centric primary research initiatives for People Magazine and People Digital including multi-platform content management and consumer satisfaction measurement, multi-platform segmentation, online celebrity news segmentation and social media engagement

Develop and execute research initatives for both print and new digital platforms including rapid-prototyping groups for magazine concept development, video ethnographics, conflict focus groups, crowd-sourcing and biometrics

Manage vendor selection and performance, recommend innovative approaches and new/alternative suppliers; manage design, analysis and reporting/presentation of research activities.

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Career

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Saint John's University

Bachelor of Science, Business Adminstration and Communications