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Kathryn Larocca

Kathryn Larocca

Global Product Marketing Specialist

ShopperTrak

Chicago, IL

Global Product Marketing Specialist at ShopperTrak

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ShopperTrak

Global Product Marketing Specialist

ShopperTrak acquired by Tyco in Jan 2016. Tyco now being acquired by Johnson Controls.

• Functions as the liaison between the product and sales team to deliver product-specific content and sales presentations for external use
• Creates internal sales training materials: e.g., presentations, FAQs, and cross-selling materials
• Produces monthly competitive analyses for the global leadership team that provide an in-depth examination of industry trends, technological innovation, press coverage, etc.
• Executed process plans for product launches to generate market demand
• Facilitates the email campaign process with internal marketing team
• Assisted with the planning process for four large trade shows
• Trains and manages marketing department interns