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Kathryn Ancona

Kathryn Ancona

Effective, Driven Visionary and Collaborative Relationship Builder





Fresno Heart and Surgical Hospital

Provider Relations Representative & Social Media Coordinator

Provider Relations Representative: March 2012 – August 2013

- Active marketer of service lines provided by the departments of Imaging and Non-Invasive Cardiology and Bariatrics, and hospital as a whole, to primary care physicians’ practices and their staff while regularly communicating with them as changes occur.
- Creation and regular development of contact database, territory and routing plan as well as sales and marketing objectives, and status reports of marketing strategies as requested.
- Establishment and maintenance of relationships with physicians, their coordinators and key strategic partners while routinely visiting offices for follow-up communication in order to solicit feedback back to management.
- Assists with the development, implementation, production and distribution of any collateral and marketing materials while working with vendors for placement of advertising and campaigns.

Hospital Liaison: October 2012 – Present

- Primary independent marketing contact for affiliated physicians of FHSH in order to improve communication, clarification and understanding of the needs of their practices and use of facility.
- Represents FHSH & Fresno Bariatrics by coordinating and scheduling physician lunches, dinners, meetings, staff or community events, and other educational programs for FHSH physicians to interact with the public or other prospective affiliated physicians and hospital staff.
- Effective preparation of presentations and proposals using marketing resource materials such as brochures, data, slides and reports.

Social Media Coordinator: October 2012 – Present

- Regular management and coordination of all social media platforms through content creation, metrics, and transparent dialogue in order to successfully elevate awareness of the hospital’s community presence both externally and internally.

Career medium 04
Career medium 03

Gap Inc./Banana Republic

Merchandise Presentation & Sales Associate

- Delivered effective and polite customer service in the fashion retail industry while styling clients and striving to meet monthly sales and credit goals.
- Named Merchandise Specialist for Women’s Accessories, Shoes, and Jewelry in February 2011.
- Co-Team Leader in the Merchandise Presentation team which organized the following: floor sets, rollout of new product, mapping, shipment, and execution of visual marketing techniques.


Executive Office of the President - Office of the United States Trade Representative

Intern, Office of South & Central Asian Affairs

Assisted the Deputy Assistant USTR’s office in their responsibility of all trade and economic issues with the South and Central Asian countries of Afghanistan, Pakistan, India, Bangladesh, Sri Lanka, Nepal, Bhutan, Kazakhstan, Kyrgyzstan, Turkmenistan, Tajikistan, Uzbekistan, Maldives and the U.S. trade relationship with Iraq.

Duties included:

- Conducted research on trade compliance and enforcement, including issues involving customs, trade trends and remedies, and prepared recommendations, reports and briefings for officials.
- Coordinated with US government agencies on advocacy and trade promotion issues.
- Reviewed and analyzed legal, economic, political, and social developments and identified opportunities to advance international trade priorities, namely for the South and Central Asian countries of Pakistan, Afghanistan, Bangladesh, and Maldives.
- Participated in meetings and negotiations with other nations regarding Trade Investment Framework Agreements (TIFA’s) and other trade issues and agreements for the Trade Advisory Committees and Trade Policy Staff Committee subcommittee.
- Assisted in the organization of foreign delegates’ visits and planning of conference itinerary.

Career medium 03
Career medium 04

FIVE Restaurant

Hostess, Expediter, Server

- Effectively managed seating of a thirty-table, high paced, fine dining restaurant.
- Served multiple tables in a polite and efficient manner.
- Led training of new personnel and assisted management in the booking and planning of banquets and large parties.
- Successfully worked in a team environment, demonstrating a strong work ethic in being willing to act in any capacity to deliver a positive dining experience to the customer.



Sales Associate

- Delivered effective and polite customer service in the fashion retail industry.
- Assisted in styling clients and was named Top Stylist in July 2009.
- Strived to meet monthly sales and credit goals.

Career medium 05

Leadership Fresno

Professional Development Program, Civic Leadership & Engagement

Sonoma State University

BA, Political Science

Clovis West High School