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Katherine Wallace

Katherine Wallace

Director, Brand & Content

Operation Smile

I scout new ideas, create and find new ways to express and deliver my org's story. I spend most of my energy on branding projects (including video storytelling), strategic planning and figuring out how to retool existing business processes so the ma chine moves faster and with more focus.





Operation Smile

Director, Brand + Content

Projects currently in production: brand development to refine organization's vision and mission; Nicaragua, Colombia, Madagascar film and editorial series; case for support creative and content; annual report. I'm hibernating in an editing cave and will return in Spring 2018.

Operation Smile

Senior Brand Manager

Establish the organization’s first-ever digital brand management resource. Oversee brand communications and photo/video teams and manage overall global storytelling on owned media channels. Provide content and creative direction for website re-launch, 2015 impact report and other key projects, and produce the organization’s first Vision film and animated cleft FAQ.

West Virginia University

Masters of Science, Integrated Marketing Communications

I honestly sometimes forget that I have an MS, and then I remember that I'm still paying for it! I've been working in my field for the last decade and there's still so much to learn.

Operation Smile