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Katherine McKenna

Katherine McKenna

Marketing and Public Relations Associate

Philadelphia Freedom Valley YMCA

Greater Philadelphia Area

Young Marketing & Communications Professional

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Philadelphia Freedom Valley YMCA

Marketing and Public Relations Associate

Oversaw re-design and production of program brochures
Project managed 16 locations program brochures four times a year
Developed and wrote monthly employee newsletter with transition to digital in June 2015 which increased readership by 43%
Increased Pinterest followers by 900% and assisted in developing content for Twitter, Facebook, Instagram and Periscope
Oversaw deliverables for the organization’s largest three year pillar sponsorship, as well as, all other sponsorships
Assisted in the creation and execution of a $600,000 marketing budget
Designed and edited publications and marketing collateral; coordinated marketing efforts for all branches
Wrote and distributed all media alerts and press releases
Established and cultivated productive relationships with branches to ensure a cohesive marketing message was established through the association
Executed community programs and events including Y-USA initiatives

Ithaca College

Bachelor of Arts, Sports Studies

I received my undergraduate degree in Sports Studies. The focus of this degree gave me the basic business education, but with a focus on Sports. It definitely has led me on an excellent adventure

Seattle University

Masters, Sport Administration and Leadership

Continued my sports degree with a Masters. Gained a lot of work experience with an internship with the Seattle Mariners and first hand accounts from professors in the industry.