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Katherine Chang

Katherine Chang

Advertising Manager

The Daily Pennsylvanian

New York, NY

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University of Pennsylvania

Bachelor of Arts (B.A.), Economics; Music

Levo League

Sales & Business Insights Intern

• Led comprehensive research project on jobs board feature, which included compiling extensive analytical data to determine a specific set of recommendations around the direction of the jobs board. Created and presented to senior staff, including the CFO and COO
• Compiled and presented analytics for campaigns and team meetings
• Managed six partnerships and giveaways

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Career
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The Daily Pennsylvanian

Advertising Manager

• Manages student staff and assign customers lists
• Creates revenue goals and new advertising opportunities
• Serves on Business Board of The Daily Pennsylvanian
• Serves on Executive Board of The Daily Pennsylvanian
• First fiscal year of revenue growth since 2008

Career

The Daily Pennsylvanian

Advertising Representative

• Sells advertising space to businesses in student-run daily campus newspaper
• Top sales in 2013 at over $30,000
• January 2013 Business Member of the Month
• 2013 Business Staff Member of the Year

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Career

Barnes & Noble College

Marketing Intern

• BNCollege representative for Class of 2017 Facebook pages
• Guest contributor to blog, “The College Juice”
• “Pinner” for Pinterest accounts
• Manager of Facebook administrative accounts

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Career

Columbia Business School

Research Intern

• Conducted independent study in Center for Decision Sciences

The Spence School