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Katherine Barna

Katherine Barna

Client Services Specialist

IPG Mediabrands - Orion Trading Worldwide

New York, NY


PHD Media

Assistant Strategist

University of Delaware - Lerner College of Business and Economics

Bachelor's Degree, Marketing


Account Executive

Maintain financial reporting and quarterly forecasting for as many as 18 accounts valued at approximately $10M in revenue
Collaborate with client Media Managers and agency Planning Strategists to identify ways of delivering savings on clients media plans
Multi-task, prioritize, and balance time across clients, multiple partner relationships and internal initiatives on a daily basis while maintaining a profound attention to detail
Ensure proper pacing of impression/click delivery of campaigns, prompt delivery of reports to clients and accurate/useful performance reports
Liaise between the campaign management team and other key internal groups on the account (marketplace, client services, research/analytics, operations)
Assist in monitoring of media evaluations and margins through vendor negotiations and promotional opportunities
Ensured vendors executed their end of contract.
Kept in constant contact with clients to ensure their satisfaction with production and schedules.
Maintained and met sales goals on a consistent basis

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