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Katerina Frank

Katerina Frank

Merchandising Manager

eBay

I am an e-commerce professional with deep knowledge in site merchandising and digital and social marketing. I have experience with end-to-end merchandising process and merchandising strategy development. Data analysis is one of my professional passions. Fluent in Russian, proficient in German and French.

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eBay

Merchandising Manager

-Own the merchandising process for ebay.com/Brooklyn.
-Use data to inform all aspects of merch process and as measure of KPIs.
-Run social media accounts on Facebook and Pinterest.
-Launch monthly marketing email through cross-functional collaboration.
-Create monthly merchandising calendar in collaboration with marketing and product teams.
-Create banners and seller logos weekly for homepage with Photoshop.
-Run advertising campaigns with Brooklyn-based blogs to increase brand awareness.
-Have intimate knowledge of our existing customers and potential customers by researching and understanding the needs of Brooklyn shoppers.

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Career

Self Employed

Freelance copywriter

Helping startups and small businesses create effective marketing materials, press releases, UI text and web content.

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Career

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