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Katelin Tiernan

Katelin Tiernan

Social Media Specialist

Frontier Co-op

Cedar Rapids, Iowa Area

I am passionate about all things digital with a special interest in digital communication. I've explored several different digital realms, from websites to emails to webinars and more, and have found each just as fascinating as the next. Currently, I am a Social Media Specialist on the Digital Marketing Team at Fro...

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Frontier Co-op

Social Media Specialist

I am responsible for the management and strategy of Frontier Co-op’s social media communities. This includes all digital communities for Frontier Co-op, Simply Organic and Aura Cacia. In total, these communities add up to over 823,500 individuals and are continuously growing at a steady rate.

In 1 year with Frontier Co-op I have done the following for each brand:

AURA CACIA
• Helped facilitate 2 Facebook community growth campaigns, increasing community size by 138%
• Grown Instagram audience by more than 290%
• Increased Pinterest average daily impressions by 6%
• Hosted and managed the brand's 1st Instagram challenge which acquired 608 new followers and 345 entries in 2 weeks time

SIMPLY ORGANIC
• Helped facilitate 2 Facebook community growth campaigns, increasing community size by 99%
• Grown Instagram audience by more than 400%
• Increased Pinterest average daily impressions by more than 930%
• Developed and implemented the social strategy for the launch of a new product line (Steam Gourmet)
• Managed campaign advertising on both Facebook and Pinterest
• Assisted in the strategy and implementation of a large holiday campaign

FRONTIER CO-OP
• Helped facilitate 1 Facebook community growth campaigns, increasing community size by 11%
• Grown Instagram audience by more than 270%
• Increased Pinterest average daily impressions by 30%
• Assisted in the strategy and implementation of a large holiday campaign

In addition, I have done the following for all 3 brands:
• Developed and implemented a robust influencer strategy with the PR team and brand managers
• Established on-going relationships with influencers
• Researched and implemented a new listening and engagement social software
• Developed monthly metrics reports for ongoing analysis

Frontier Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, and Aura Cacia® brands including herbs, spices and baking flavors; bulk herbs and spices; and aromatherapy products.

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