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Kate Salley

Kate Salley

Marketing Communications Specialist

Dayton Children's Hospital

Dayton, Other

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Dayton Children's Hospital

Marketing Communications Specialist

My focus as a marketing communications specialist is on marketing to the hospital's largest customer, the health care professionals in our 20-county region.

Marketing activities include:
-Creating and executing marketing plans for introducing new hospital specialists to the community
-Event planning
-Creating and executing marketing plans for the promotion of service areas aligning with the hospital's strategic plan
-Developing and publishing a monthly email newsletter that is distributed to over 600 health care professionals
-Website management

Career medium 04
Career
Career medium 06

Premier Health Partners

Marketing Research Intern

-Calculated and reported market share and volume information for hospital service lines
-Performed literature searches and database analysis for new hospital marketing strategies
-Compiled and reported economic climate data for the primary and secondary service areas
-Reported patient and employee survey results
-Analyzed competitive pressures and forecasted impact to hospital
-Created new tools for competitive decision making.
-Conducted price comparison study and was selected to present to senior management.

Career

Far Hills Accounting

Office Assistant

-Reconciled bank accounts for small businesses
-Input data and assembled individual tax returns
-Prepared company profiles on QuickBooks for small businesses
-Completed weekly and biweekly payroll activities for clients ensuring complete accuracy.
-Filed paperwork and assisted in office organization

Career medium 04
Career
Career medium 02

The Berry Company, LLC

Marketing Research Intern

-Analyzed customer service calls for Meineke Auto Care
-Worked with a team of peers to develop suggestions and recommendations
-Presented findings to a Berry Company representative

Career

University of Dayton

Teacher's Assistant

-Worked alongside faculty members and peers
-Assisted in teaching principals of Microsoft Office programs with a focus on advanced excel techniques and formula use
-Graded assignments and kept attendance records

Career medium 01
Career

University of Dayton

BS, Marketing

Beavercreek High School