Sr. Media Designer
May 2016 — Present
Provided strategic direction and recommendations to clients (CMO's, VP's) grounded in data, designed to meet client needs and provide a confident POV.
Played integral role on new business development and pitch teams by crafting strategy, conducting background research, and connecting with client in-person.
Quarterbacked team of media planners and buyers to launch, implement and analyze campaigns, spanning verticals such as restaurant, CPG, hospitality, and e-commerce.
Developed year-long marketing framework to reach both branding and DR KPI's.
Designed campaigns with nimble approach designed to test, learn, and optimize toward KPI, whether ROAS, Revenue, App installs or Coupon redemptions.
Utilized data from previous and in-progress campaigns to inform creative direction with the client and partner agencies.
Crafted a storyline drawing from data during weekly reporting and status calls.
Cultivated client relationships, earning referral business and growing accounts up to 20% per quarter by consistently exceeding KPI's and expectations.
Derived audience and performance insights from Doubleclick Campaign Manager & Google Analytics.
Spearheaded process improvement for startup agency through work on task forces (attribution, training, AdServing & accounting) and led process development for client onboarding and campaign implementation.
Managed one direct report, overseeing freelancer and creative partner management, Supply brand strategy, and two accounts. Employee has been promoted once and continues to take on additional responsibility via coaching.
Consultative approach to problem-solving: revenue projections and budget analysis for promos/LTO's, new products, and new restaurant openings; CRM e-mail hierarchy; brand (owned) media strategy.
SUPPLY is a disruptive media agency that provides clients with integrated, full-funnel media plans that drive positive business outcomes.