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Kat Hoffmann

Kat Hoffmann


Group SJR

Digital Marketing


Group SJR


DropGifts - Rocket Internet GmbH.

Digital Marketing/ Business Development


Search Engine Marketing

Project Manager (June 2011 - May 2012)
• Responsible for ad optimization across 40 countries
• Worked directly with development team to create tools
for optimization of processes
• Designed and created of ad optimization processes, implementation methods as well as execution across teams and control of outcome

SEM - (March 2011 -June 2011)
• Managed large scale, country wide SEM accounts for Groupon Intl., specifically for Australia, New Zealand and South Africa

Career medium 05
Career medium 04

Marketing Manager USA

Internship Online Marketing
• Planned, organized and managed product entry into the US market
• Facebook advertising, SEM, SEO
• Negotiation and acquisition of contracts with display ad networks
• Acquired 180K users from market launch in October to February


UC Berkeley

Fundraising Development Assistant

• Fundraising assistant for UC Berkeley's top-ranked Boalt Hall School of Law
• Assistant to the Director of Annual Giving, focusing on donor acquisition/retention and responsible for donations up to $100K
• Direct contact with exclusive alumni donors through comprehensive marketing projects (direct mail, telemarketing, e-solicitations etc.)
• Extensive use of fundraising database software

Career medium 02
Career medium 06

Swiss Academic Software

Freelance Work

• Private international strategy consultant
• German to English translations for academic software reference management program Citavi
• Worked closely in team environment with company CEO to improve the software’s applicability and appeal in English-speaking markets


University of California, Berkeley

BA, Political Science and German, Magna Cum Laude

Georg-August-Universität Göttingen

Political Science and German

Mater Dei Highschool