Content Marketing and Editorial Strategy, Brand and Community Building
February 2014 — Present
I help companies effectively communicate what matters most to customers, clients, partners, and the press.
I specialize in:
Brand and community building
Voice development, company messaging, brand guidelines
Content and editorial strategy (B2C and B2B)
Long-form and copywriting: email, blog, web/landing page, company decks, long-form white papers and case studies
In-app experiences/ product walk-throughs
Social media strategy (including photography & styling)
Community and ambassador programs
Media relations (PR planning, pitching, media training)
Managed the San Francisco launch of Shyp; including overall voice/brand update, website copy, in-app copy, customer testimonials, photography, PR strategy and outreach, as well as executive media training (coverage in: TechCrunch, VentureBeat, GigaOm, Fast Company, The New York Times)
Voice development and direction, landing page, homepage and email copy for for Haven, an online platform for ocean freight shipping.
Member of First Round Capital’s Expert Network