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Karoline M

Karoline M

Senior Associate Brand Manager

New York, NY

Food is my passion! My mission is to empower consumers to eat better through access to more sustainable brands.





Emotional Advertising - Barbie "Imagine the possibilities"

Mattel, the company behind Barbie, created a spot in which young girls are actually put into the careers that they imagine to be in when playing Barbie - I especially love the seriousness and enthusiasm these young girls show in their roles.

Emotional Advertising - Nurofen "For lives bigger than pain"

My former client Reckitt Benckiser, who own household and over the counter pharmaceutical brands, changed the landscape of Analgesic advertising in the UK & Australia by focusing on the benefit of a pain free life.

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Maastricht University - School of Business & Economics

Master in International Business (MBA) - Strategic Marketing



Maastricht University - School of Business & Economics, The Netherlands

Bachelor in International Business