Senior Vice President - Brand, Insights + Social Impact
March 2015 — Present
Senior Vice President responsible for defining and developing the Pearson corporate brand, driving global digital channel strategy, cultivating insights that lead to action, and delivering a social impact strategy that reflects the Pearson brand proposition.
Led Pearson global brand development including defining strategy (promise, attributes, personality, identity), narrative, brand architecture, and brand measurement.
Drove www.ProjectLiteracy.com, the Pearson flagship social impact initiative, along with other major external partnerships and campaigns.
Led social innovation, and infused sustainability and responsible business agendas into the business.
Built content center of excellence, including definition of digital strategy, and cultivation of audience engagement across owned properties, social platforms, and paid channels in partnership with Technology.
Established insights capability to inform and influence decision making, measure key business outcomes, and establish strategic agendas.