Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Karen Starns

Karen Starns

Senior Vice President - Brand, Insights + Social Impact

Pearson

Greater Seattle Area

Throughout 20+ years as a marketing leader, I've developed expertise in brand strategy, advertising and media planning, product messaging, demand generation, global campaigns, CRM, digital marketing programs, social media, strategic partnerships, partner marketing, loyalty programs, global launches, and agency management. As ...

Message
MENU ☰

Pearson

Senior Vice President - Brand, Insights + Social Impact

Senior Vice President responsible for defining and developing the Pearson corporate brand, driving global digital channel strategy, cultivating insights that lead to action, and delivering a social impact strategy that reflects the Pearson brand proposition.

Led Pearson global brand development including defining strategy (promise, attributes, personality, identity), narrative, brand architecture, and brand measurement.

Drove www.ProjectLiteracy.com, the Pearson flagship social impact initiative, along with other major external partnerships and campaigns.

Led social innovation, and infused sustainability and responsible business agendas into the business.

Built content center of excellence, including definition of digital strategy, and cultivation of audience engagement across owned properties, social platforms, and paid channels in partnership with Technology.

Established insights capability to inform and influence decision making, measure key business outcomes, and establish strategic agendas.

Amazing Hiring

Advisory Board Member

Advisory board member of this online service startup focused on transforming the IT candidate recruitment process.

bLoyal

Advisory Board Member

Advisory board member of this growing online services company focused on maximizing customer lifetime value through omni-channel loyalty efforts.