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Kara Sasse

Kara Sasse

Head of Product Management & Marketing

Gallup

Product Management & Marketing Professional

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Gallup

Head of Product Management & Marketing

Building and scaling a suite of products and services to help K12 & Higher Education leaders measure and drive engagement and wellbeing for faculty, staff, and students.

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Accelerprise

Mentor

Serving as one of the early mentors for the the first independent accelerator focused solely on enterprise technology in the United States. Headed up by investor and entrepreneur Sean Glass and includes a team of mentors comprised of experienced industry thought leaders, CEOs, founders, and venture capitalists.

Career

EverFi, Inc.

Executive Vice President, Product Development

Responsible for a portfolio of products that teaches, assesses and certifies students in critical skills including Financial Literacy, Student Loan Management, Digital Citizenship and Responsibility, and Substance Abuse. This includes product management and leading a cross organization team for product development, product marketing, and customer support for a growing customer base of +5000 schools, universities, and organizations in the U.S.

Focused on defining strategic product roadmaps, ensuring customer satisfaction, and delivering growth through a variety of platforms and services.

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R.H Smith School of Business

Executive MBA Student

Graduated July 2011. Was accepted into 19-month Executive MBA program on merit-based scholarship.

Rave Mobile Safety

Director, Channel Development

Established national channel strategy and advanced into positions of increasing responsibility and leadership for business development and direct sales. Charged with providing programs, tools, and resources to Rave’s indirect channel partners in a manner that resulted in a maximized sales model. Orchestrated new direct sales acquisition campaigns and within six months, increased number of paid clients 100% through sales management efforts as well as targeted event sponsorship, cold calling, and email marketing.

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Intelliworks, Inc.

Director of Marketing, Intelliworks, Inc.

Responsible for Intelliworks marketing initiatives: strategy, brand development and key departmental activities. Reported to CEO. Built comprehensive marketing strategies including: lead generation, positioning statements, and value propositions. Supervised both internal and external branding team, overseeing end-to-end development of all marketing communications which included a full portfolio of collateral, direct marketing, booth graphics, Web Seminars, tradeshows, web development, case studies, and first national Users Conference.

Career

Blackboard Inc.

Sr. Manager, Global Marketing, Blackboard Inc.

Launched Blackboard’s full suite of applications to Asia Pacific markets and facilitated year-over-year growth for the international product line, developing product marketing strategies, including product positioning and sales force readiness planning. Evangelized products internally and externally at sales meetings, press events, and tradeshows as well as through the creation of first Asia Pacific client advisory board, and authoring of compelling client case studies to increase product credibility, customer confidence, and overall sales.

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Crossmedia Networks

Account Manager, CrossMedia Networks

Early stage start-up where I managed partnerships with Nextel, Sprint PCS, SBC/Cellular One, Bell Atlantic Mobile, and GTE Airfone to drive proof of concept and generate business-to-business viability for new speech recognition services catered to mobile consumers.

Career

Robbins-Gioia Inc

Project Manager, Robbins-Gioia, Inc.

Led a three-person team tasked with developing a post-merger acquisition integration strategy and program between leading US maker of telecommunications equipment software, Lucent Technologies, and ATM access switch manufacturer Yurie Systems.

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University of Maryland - Robert H. Smith School of Business

MBA, Leadership & Strategy

Roanoke College

BBA, Marketing

Westminster High School