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Kara Mahoney

Kara Mahoney

Vice President of Cabinet

Phi Mu Fraternity

Public Relations Intern at LG-PR





Phi Mu Fraternity

Vice President of Cabinet

- Serve as a member on Executive Board
- Serve as a member on Discipline Committee
- Coordinate the work and supervise campus activities, sisterhood development, fraternity information,
social, philanthropic activities and scholarship chairmen

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Public Relations Intern

Developed news releases for various nonprofit clients outings, fundraisers and events
Published news releases online in local community newspapers
Created a detailed media contact list for a client's new product launch
Assisted with the social media outlets for clients and the LG PR firm accounts


H&R Block

Marketing Coordinator

- Extensively researched the various markets and opportunities within the city of Grand Rapids
- Developed a full Marketing and Advertising plan for a Fortune 500 Company
- Focused on building brand awareness among college students
- Sponsored with local businesses and participated in various community events within a $50,000 budget
- Continued a business sponsorship with the Grand Rapids Griffins and were present at various games with promotional materials
- Met with media representatives to discuss possible media relations opportunities such as billboards and commercials
- Organized focus group sesssions with target market consumers to gain accurate insight
- Designed and purchased various types of promotional marketing supplies
- Assisted with banquets and conferences throughout the season

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Phi Mu Fraternity

Campus Activities Chair

-Responsible for liaison between Phi Mu and Grand Valley’s campus organizations & activities.
-Planned and worked with various organizations during Greek Week 2011 and Homecoming Week 2012.
-Managed an annual budget to cover activity costs
-Helped promote Phi Mu through various events and activities on campus.


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Social Media Intern

-Developed a social media and Internet marketing plan.
-Created and maintained a social media calendar.
-Tracked advertising success via SEO.

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Associate Consultant

-Greeted and directed clients (in-person and via phone)
-General office duties including filing, Internet research, etc.
-Managed office supply inventory and orders.
-Assisted marketing team with various projects.


Grand Valley State University

Current student, Communication Studies & Public Relations/Advertising. Minor: Business

John Cabot University

Business Minor Requirements, Managerial Accounting and Management

Carl Sandburg High School

High School Diploma