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Kapil Arora

Kapil Arora

Director - Groupon Goods

Groupon India

Director Sales (Sourcing & Merchandising) at Groupon India


Groupon India

Director - Groupon Goods is the Indian Unit of GROUPON Inc - the big daddy of Group Buying and the fastest growing company ever! Groupon India is all about ideas, tips and deals to experience your city!

Career medium 06
Career medium 03

Groupon India

National Head - Buying & Merchandising

Launched the product vertical at Groupon, making it the largest vertical in just 3 months with contribution to 50% of the business.

Responsible for introducing 20 categories, 500 merchants & brands, clocking 300+ deals a month (at present)

Building long term relationship with brands, top vendors - setting targets & developing action plan for the team

Responsible for building zero inventory (JIT) model across categories


Category Manager - Mobiles & Tablets

Responsible for launching Mobiles, Tablets & Accessories business unit

Introduced 120+ major brands across the category with 20,000 + SKU's in less than a month.

Highest business share (contribution 65%) to overall business in less 2 months.

Business unit had 20 members working in different functional areas including asst category managers, content development, logistics, merchant coordinators & market research

Career medium 04
Career medium 06


Assistant Category Manager - CDIT

Responsible for building consumer electronics & digital imaging category. Managed brands, product negotiation, P&L, content management, inventory control & logistics.

Identifying and sourcing products for the category in line with consumer & market demand.

Planning & allocating airtime for all the categories/sub-categories to ensure profitability & to increase sales.

Responsible for taking decisions to introduce & phase out a product or a show-PLC management to hold audience & to build brand credibility.


Pantaloon Retail India Ltd

Sr. Executive - Marketing

Planning and executing marketing activities for mega events like Sabse Saste 3 Din (26th Jan) & Independence Day Sale

Coordinating with the category team to negotiate and decide on offer SKU’s for mega events.

Engaged in display management for enhancing brand visibility and sales promotion and also to generate revenues at the stores (SIS & space selling).

Planning & execution of marketing, branding and in-store VM activities for high value SKU’s to influence the retail customers at the actual point of purchase and to increase the top line and to maintain a healthy bottom line.

New store venture & rollout.

Career medium 06
Career medium 05

India Today

Management Trainee

Projects Managed:

Bulk sales for India Today Magazine : Devised strategy for branding solutions to clients through India Today Magazine resulting in bulk sales & profit generation through advertisements inserts.

Retail Launch : Location mapping & conceptualization for Media Mart (retail stores) targeted to passengers travelling through Delhi Metro. Suggesting merchandise mix for the retail outlets to generate revenue.


Amity Business School

MBA, Retail Management


Bachelor of Computer Applications, Computers

Ryan International