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Kaitlyn Fleury

Kaitlyn Fleury

Marketing Coordinator

Schleich

Lynchburg, VA

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Schleich

Marketing Coordinator

• Responsible for managing key value objectives and strategies for mass market channels in collaboration with Schleich corporate headquarters in Germany.
• Manage all marketing activities for Walmart, club & grocery channels
• Develop in-store POP, marketing strategy, and promotional partnership opportunities
• Meet with buyers (Walmart corporate, etc) to present marketing strategy and cultivate partnerships
• Achieved 38% increase YTD in target metrics by developing social medial strategy, content and channels
• Build and maintain all online marketing content for online accounts
• Advertisement, campaign strategy, and promo partnership development
• Strategically plan and execute five industry tradeshows/national conferences annually
• Create vision and strategy for licensed products such as Marvel and DC Comics
• Analyze marketing performance and develop recommendations to maximize ROI
• Facilitated the development of new mass market product assortments and packaging solutions resulting in new customer generation and $138K in incremental business.
• Meet domestic market needs by partnering with HQ on category strategy and product development.

Schleich

Sales Coordinator (Category Analyst)

Built and maintained internal reporting and analytics for $4.4M revenue stream in partnership with account manager
Developed and maintained sales forecast & future shipment quantity/cost for $200K revenue stream
Built and managed over 10 customer planograms for strategic partners
IIncreased understanding of our competition through industry data analyses and reporting

Schleich

Sales Assistant

Managed daily activities for Walmart.com account
Responded to daily requests from customers, sales directors and internal staff

Public Partnerships LLC

Personal Care Assistant

Responsible for the care of individuals who need assistance on a daily basis.
Main responsibilities were taking care of special needs children and communicating with the parents.

Liberty University

Resident Assistant

Director of leadership and student activities for 70 students.
Directly influenced personal and professional skills of students.
Conducted weekly meetings for large groups in order to communicate current events and concerns.
Oversight of social activities.
Leadership skills demonstrated in conduct of meetings, documentation, communication and delegation.

Liberty University

Master of Business Administration (M.B.A.), Marketing

Liberty University

Bachelor of Science (BS), Psychology