December 2014 — Present
• Responsible for managing key value objectives and strategies for mass market channels in collaboration with Schleich corporate headquarters in Germany.
• Manage all marketing activities for Walmart, club & grocery channels
• Develop in-store POP, marketing strategy, and promotional partnership opportunities
• Meet with buyers (Walmart corporate, etc) to present marketing strategy and cultivate partnerships
• Achieved 38% increase YTD in target metrics by developing social medial strategy, content and channels
• Build and maintain all online marketing content for online accounts
• Advertisement, campaign strategy, and promo partnership development
• Strategically plan and execute five industry tradeshows/national conferences annually
• Create vision and strategy for licensed products such as Marvel and DC Comics
• Analyze marketing performance and develop recommendations to maximize ROI
• Facilitated the development of new mass market product assortments and packaging solutions resulting in new customer generation and $138K in incremental business.
• Meet domestic market needs by partnering with HQ on category strategy and product development.