Propllr - PR and Content Marketing
January 2016 — Present
•Builds and maintains media relationships for a variety of clients with a track record for securing positive placements that earn them credibility and visibility.
•Creates strategic pitch opportunities and pitches client stories to a wide range of local, national, international and trade industry media outlets.
•Leads client interviews in-person and by phone.
•Writes press releases, media pitch letters, client memos, client strategy documents, proposals and marketing materials.
•Monitors media coverage of clients through print and web clips.
•Generates timely client program status and strategy reports.
•Manages and mentors associates.
•Works with clients in a variety of industries, including connected fitness, health insurance, virtual reality and e-commerce.