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Kaitlin Maud

Kaitlin Maud

Strategy Consultant

www.kaitlinmaud.com

Strategy Consultant

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www.kaitlinmaud.com

Strategy Consultant

I am currently working with Deckstar artist management.
& the best way to contact me about future work is here: kaitlinmaud.com/contact
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Previous work:
FLOR - Executive coaching
Undercurrent - Consulting member, Strategy
Bai Brands - Strategy consultant for more than 18months; supported growth of the marketing team from 1-10 and led strategy efforts at both the brand level and across campaigns & product launches
Little House - Led research and strategy definition for Outback Steakhouse on social media
SapientNitro - Supported the planning & digital activation of Sapient's partnership with Adobe at the 2014 MAX conference
BBH LA - Strategy + Comms. Planning for the Google Account
DeutschLA - Served as the Integrated Planner (Digital Strategist + Senior Planner) on the Taco Bell account April - July 2014
Microsoft - Conducted an 8 week research study to inform a growth strategy for the Technology and Civic Engagement group in Chicago
PJA Agency - Research support for New Business initiatives
Beats Music - Helped build, train, and manage the VIP & Community team; Developed a User Insights practice
GY&K Antler Agency - Digital Strategy development for The Viper Room; Account Planning for Bauer Hockey

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Career

SapientNitro

Manager, Marketing Strategy & Analysis

Senior Strategist/ Brand Planner, Social Media SME

SapientNitro

Senior Associate, Marketing Strategy and Analysis

Responsible for:
- Brand planning and project-specific strategies to support creative development for clients including: LeBron James (LRMR), Panera, Luxottica (Sunglass Hut, LensCrafters), Staples
- Leading consumer insights and research work (primary and secondary) for new business initiatives
- Trend forecasting and providing subject matter expertise, guidance, thought leadership, and strategic vision in the areas of digital and social media
- Refining methods for and overseeing the execution of conversation analysis (social listening)
- Collaborating with UX group, UI designers, and information architects to develop experience strategies (personas, customer journeys, experience maps/flows) and to conduct field research and usability testing
- Working closely with analysts on measurement and reporting efforts

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Career
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Small Army Agency

Social Media Strategist

Served as the planner for integrated campaigns and brand awareness initiatives to support clients including: Emerson Hospital, Healthworks, GymIt, WGBH, SalonWeek
Led consumer insights and competitive research
Consulted with clients and internal teams on best practices for social media strategy, integration, and execution
Analyzed data and built reports using Radian6 to predict trends, identify influencers and make ongoing recommendations for digital content and channels
Managed social media channels for Small Army’s clients to promote network growth and engagement with their audience/community
Led internal marketing and PR initiatives including community management for Small Army’s blog and social media accounts

Career

The Ad Club

Community Manager

Supported a global network of thousands through curation and creation of digital content and facilitating connections - ultimately growing The Ad Club to be one of the first, most reliable and visible online resources for communications professionals.

Developed and implemented a social media strategy that supported growth in Ad Club membership, brand awareness, event ticket sales, and sponsorship of the organization. This included working with the Creative Director to develop a brand identity and voice, working with the Director of Content to stay on top of industry trends, and supporting the Membership Team in sales and marketing initiatives.

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Career
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CBS Radio

Promotional Marketing, WBCN

Led on-site and on-air promotions
Coordinated and produced events with talent, clients and sales team
Provided administrative support for WBCN marketing department

Union member: United Electrical, Radio and Machine Workers of America

Career

Arnold Worldwide

Brand Promotions Intern

Graphic design and creative support for Brand Promotions Department, working on campaigns from pitch to production for various clients including Carnival, Progressive and Volvo
Focused on concepting, layout design, and exhibition design

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Career

Massachusetts College of Art

BFA, Communication Design