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Kai Boyd

Kai Boyd

Product Marketing

Yahoo

Product Marketing at Yahoo

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Yahoo

Product Marketing

• Drive marketing strategy and creative implementation for the Yahoo Screen platform and projects such as Yahoo Live, which streams 365 concerts in 365 days, and Yahoo On The Road, an on-campus concert tour for universities

• Lead development of marketing plans, creative briefs, creative development, CRM initiatives, and social marketing

• Own relationships with cross-functional teams including internal functions such as content/business teams, sales, and PR, as well as with external ad agencies

• Work globally with EMEA, APAC, and LATAM markets to analyze audience and marketing trends, increasing viewership of the Yahoo Live concert series and tailoring the experience for different regions

Career medium 03
Career
Career medium 04

Yahoo

Partner Marketing & Program Management

• Play a key role supporting the successful planning and execution of projects for the Preferred Partner Program, which is made of top online advertising platforms and software providers.

• Drive on-time completion of various project tasks and milestones across cross-functional teams – sales, product management, marketing, and communications.

• Lead development and execution of co-marketing and social media strategies to execute communications that reflect the Preferred Partner Program’s identity and messaging strategy.

• Lead and supervise the development of marketing materials including presentations, one-sheets, social media, internal newsletters and website content.

Career

OMD USA

Digital Strategy

• Handled Nissan National advertising campaigns such as 2013 Altima, Pathfinder, and Sentra model launches, Heisman College Football, Commercial Vehicles, and the Innovation Garage social initiative.

• Planned, bought, and optimized media campaigns across video streaming, connected TV, social, gaming, display, and targeting (behavioral, keyword, contextual) platforms, gaining a wide range of expertise in the digital landscape.

• Managed client, publisher, and agency relations, and constantly led communication between teams in a fast-paced, progressive environment.

• Created client recommendations, performance dashboards, and annual budget sheets, requiring extensive knowledge and analysis of current media opportunities and trends.


Client: Nissan

Career medium 04
Career
Career medium 03

RPA

Digital Media Planning

• Utilized media tools such as: DoubleClick for Advertisers (DFA), Donovan Data System (DDS), MediaVisor, comScore, and Atlas Suite.

• Monitored performance metrics, created and presented POVs, handled RFPs and IOs, and dealt with billing issues such as budget reallocations and revisions.

• Compiled and contributed directly to client and publisher performance reports and presentations.


Clients: Honda, Acura, Mandalay Bay

Career

University of California, Los Angeles

Extension

University of California, Los Angeles

B.A., English

Beijing Normal University

Intensive Chinese Language Program