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Kaarin Keil Borel

Kaarin Keil Borel

Marketing Project Specialist

Downtown Seattle Association

Greater Seattle Area

Focus on building strong relationships and creating quality and unique events. Demonstrated achievements in the following: Member Retention Organizing and Managing Events Creative Marketing Budget Management Specialties: event planning, advertising, budgeting, conferences, customer relations, direct marketing, cau...

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Downtown Seattle Association

Marketing Project Specialist

Responsible for the logistics, planning and implementation of Downtown attractions, events, promotions and marketing campaign logistics to support efforts that promote Downtown Seattle as a premier destination to live, work, shop, and play.

Duties & Responsibilities:
➢ Ensure the successful execution of marketing projects in accordance with the Strategic Plan deliverables including deadlines and milestones.
➢ Downtown marketing efforts including annual marketing plans and budgets.
➢ Implement neighborhood-focused festivals, events, attractions and promotions – including venue selection, negotiation of vendor contracts, budget, permitting and overall event logistics, is to enhance sense of community, provide positive neighborhood branding, drive pedestrian traffic and promote a strong retail environment.
➢ Oversee event logistics and provide on-site assistance for events such as the Out to Lunch Concert Series, Fashion Rocks the Runway, Holiday Carousel, neighborhood and family oriented events, and other events as needed.
➢ Work with Downtown businesses and property owners/managers to maximize participation and promotion of events. Work with Downtown businesses to recruit merchant participation and attendance for events.
➢ Work with non-profit beneficiaries for marketing events as appropriate; work with beneficiaries to solicit in-kind donations, communicate event information and recruit/organize on-site volunteers.
➢ Participate in task force meetings for DSA/MID events.
➢ Oversee on-site event volunteers and volunteer recognition.
➢ Maintain event/promotion-specific budget tracking, and assist with post-event evaluations and material/content compilation for wrap packets.