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k Elli

k Elli

Associate Product Development Manager

The Licensing Company


The Licensing Company

Associate Product Development Manager

Responsible for executing day-to-day implementation and coordination of product development projects throughout all stages across a variety of categories.
Ensured all North America retail materials were compliant and adhered to the approval process.
Provided annual updates, inspiration and trend information for relevant licensees.
Organization of daily administration for local licensee approvals so that all correspondence and development is recorded and is easily accessible.
Participated in briefing meetings in order to provide creative and commercial direction to Licensees and explained style guide updates.
Provided precise product development feedback from the Licensor to the Licensee, with clear and concise comments.
Ensured subagents in Latin America and South Africa were regularly monitoring product in market for quality as well as legal purposes.

Career medium 03
Career medium 06

Henri Bendel

Senior Product Development Coordinator (Freelance)

Reviewed new designs and determined appropriate sourcing opportunities.
Owned PD process, overcame obstacles and drove to successful conclusions.
Represented PD at review meetings, participated in discussion and implemented appropriate action plans for execution.
Presented viable options to Design / Merchants to achieve aesthetic and costing requirements.
Worked closely with Design to prioritize work flow to meet timeline requirements.
Negotiated and communicated current costing status to relevant parties.
Maintained professional relationship with vendors.


Haddad Brands

Quality Assurance Coordinator (Freelance)

Approved and rejected all embroidery, fabric/ lab dip submittals and PP samples from makers.
Provide departmental support on trim & raw materials approvals.
Ensured T&A calendar was adhered to.
Communicated with cross-functional teams guaranteeing product integrity. Uploaded artwork onto server for vendor retrieval.
Approved all graphic art submittals for domestic t-shirt production.
Managed catalog maintenance, project and design request from sales team.
On boarded the design assistant with steps for design & project request, art sheet and clean jpeg creation.

Career medium 02
Career medium 06


Product Development Coordinator- Jewelry (Freelance)

Processed all incoming vendor samples prior to design review.
Attended DRM to get design feedback in order to bring styles to commercialization.
Created and maintain master charts with all style information for internal use and also to communicate with vendors.
Maintained product sleeves and samples with design cards, updated style information, and DRM comments.
Managed styles for QA review with Jewelry Tech team.
Attended line by line review meetings to review status of each intro.
Liaison with production team for any issues affecting costing.
Created BOM’s for each style based on initial design cards.
Released ENG approval reports for approved styles.
Operated with working knowledge of the development process and how it relates to PDT calendar as well as business partners.


Limited Brands

Product Development Coordinator- T-Shirts (Freelance)

Initiated projects that allow for adequate development time and enable the team to deliver product at the retail introduction period within timeline requirements.
Communicated changes accurately to Korea, Hong Kong and Sri Lanka partners and update sample tracking chart.
Reviewed all submits with design to determine if graphic standards were met.
Attended sample/line review meetings.

Career medium 04
Career medium 02

Hanesbrands Inc.

Licensing Coordinator (Freelance)

Communicated daily with licensees, ensuring product development calendars were adhered.
Managed product and marketing approval submissions, including review with internal team.
Created team site for licensees and simplified the approval process.
Collected and analyzed weekly sales reports.
Managed monthly royalty payment process and confirmed accuracy with account.
Amended contract summary’s for new and existing licensees.


Roc Apparel Group

International Licensing Manager & Production Associate

Licensing: Served as primary contact for international distributors and licensees.
Distributed linesheets for all merchandise categories including domestic licensees product.
Manage execution of brand enhancing marketing tools in conjunction with marketing team, and ensure licensed products are integrated into all marketing efforts.
Processed and tracked sample requests.
Placed bulk orders and resolved production and delivery issues.
Approved trims and PP samples for exclusive international sales.
Coordinated with merchandising and US production to ensure smooth daily business operations.
Managed monthly royalty reports and tracked payments.
Production: Followed and approved product from inception to final approval stage.
Created and issued PO’s to vendors.
Involved in daily decision making processes to ensure production guidelines were continually met.
Enforced adherence to T&A calendar.
Liaised between TD and factory to achieve correct construction, quality, and fit.

Key Achievements:
*Consistently recognized for strong negotiation skills
*Promoted growth in revenue from all distributors by 58%

Career medium 02
Career medium 03

Dan River

Sourcing Coordinator

Identified and developed new potential sourcing programs with managers.
Performed competitor/internal analysis for product aesthetics and fabric costing.
Reinforced and clarified sampling needs, quality assurance standards, and development policies to agents.
Monitored production calendar ensuring on time delivery of orders to department store customers.
Attended market & sample reviews and communicated the revisions to makers.
Reviewed lab dips, art punches and strike offs for accuracy prior to review by internal team.


Sean John

Production Assistant

Entered/maintained all categories in style master.
Issued all PO’s and managed bookings, packing list and UPC approvals.
Tracked WIP and addressed delivery issues.
Attended proto-reviews and provided summary to superior.
Increased product knowledge of the brand and assigned to manage a small division.
Negotiated with vendors to achieve competitive costs for all products in a current season.

Career medium 05

Fashion Institute of Technology

Associate of Arts and Sciences (AAS), Fashion Merchandising

University of Delaware

Bachelor of Science, Fashion Merchandising Management