EVP, Head of Strategy and Innovation
December 2014 — Present
I am responsible for Carat’s communication strategy product and I lead the Catalyst group at Carat USA.
Catalyst sits at the intersection of Media, Content, Commerce and Experiences. As Carat’s strategic innovation group, Catalyst are the spearhead for our agency culture - where ambitious innovation is valued as much as audience accuracy and media efficiency.
The Catalyst group - a diverse team of strategists, technologists and creatives - deliver thought leadership, innovation within media plans, partnerships with emerging technologies and act as strategic advisors to brands. Ultimately we focus on disruptive innovation and future-proofing our clients' businesses.