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Justin Lau

Justin Lau

Strategy and Operations

GE Digital

San Francisco County, CA

Extensive experience developing & executing high-impact strategies & key initiatives on a global scale. Cross-industry background in cloud, SaaS, IoT, consumer electronics, e-commerce, and private equity.


GE Digital

Strategy and Operations

• Driving global expansion strategy, Industrial IoT, & cloud ecosystem development across emerging markets

• Global Cloud Strategy
• Developed a pan-GE strategy to assess, prioritize, & execute public, hybrid, & on-prem/private deployments

• China Expansion & Alliances
• Led a PMO to enter the Chinese market & establish cloud offerings via an alliance with China Telecom
• Developed a GTM strategy, ROI analysis, NPI strategy, product roadmaps, & partner engagement model
• Established 150+ critical processes enabling commercial activities across 7 business units & 11 functions

• Singapore Expansion & Government Partnership
• Managed an initiative to establish an Asian Pacific HQ & align global tax & intellectual property strategy
• Developed a 5-year strategy to drive cloud adoption, R&D outcomes, & alliances/partner growth

• Proposal to Cash Transformation
• Presented & implemented 100+ recommendations, best practices, & benchmarks streamlining sales management & reporting, CPQ, proposals/deal desk, pricing, finance, & revenue recognition capabilities

• SAP to Oracle Fusion Cloud ERP Migration
• Implemented 14 Fusion modules across finance, order management, procurement, & project management
• Redesigned quote to order, order to fulfill, & fulfill to cash processes resulting in 50% faster deal velocity

There's only one winner, and it's not mobile phones.

A nokia success story that has nothing to do with phones