Digital/Web Analytics, Mobile/App Analytics
June Yuanjun Liu
SQL/Python/Tableau/Web Analyt ics/Predictive Modelling
There are tons of quotes I can relate to, but I prefer my own thoughts.
A job combines with Fashion, Tech and Analytics
Consultant, Enterprise Analytics
July 2014 — Present
March 2013 — June 2014
● Working with US primary toys retailer group and a multi-billion customer record database.
● Conducted email campaign execution and performance analysis (test vs. control, target segmentation, response analysis) with extensive utilization of Unica, SQL and Macro.
● Provided analytics deliverables including Customer Behavior trend analysis, KPI reports, Ad Hoc correlation analysis with extensive SAS utilization.
● Close contact with client as a consultant role to mine out more metrics based on existing reports.
Marketing & Sales Assistant
June 2012 — December 2012
● Conducted client service, inventory management, merchandise rotation and alteration schedule management on a daily basis. Supported the store to develop Asian customer (30% of general customer base)
● Utilize social media outlets, creative content marketing and customer engagement to enhance offline sales performance. Maximum sales: $6,000+.
Event Marketing Manager
May 2011 — December 2011
● Conducted inbound marketing including weekly newsletter, social media interaction and SEO suggestions.
● Leveraged Google Analytics to optimize website content marketing. Raised the Google search ranking to No. 1 after one month. Increased new users by 200+ in two months.
● Utilized Eventbrite.com data tool and market survey data to optimize event execution. Developed 90+ new event attendees each “eConnector Program” event and obtained a total list of 400+.
May 2011 — September 2011
● Aggregated data of manufacturer pricing and assisted CEO in supplier sourcing. Maintained long-term price negotiation with factories resulting in 25% below market average material price.
● Conducted market survey research and data analysis of target customer segmentation and website utility to boost the company’s beta launch
● Partnered in social media marketing and event execution.
Master of Science, Marketing Analytics
Southwest Jiaotong University
Bachelor, International Trade and Economy