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Julie Robertson

Julie Robertson

Communications & Event Officer

Credential Financial

Vancouver, Canada

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Vancouver Aquarium

Volunteer, Promotions Department

As part of the street team in the promotions department, I use direct, face-to-face marketing to advance the Aquarium's goals of engaging and inspiring the public.

During peak season, I have been relied upon to act as co-coordinator of large scale events, including the Pride parade.

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Product Care Association

Program Coordinator

Product Care is a not-for-profit industry association that manages product stewardship programs for household hazardous, electrical and special waste on behalf of its members and clients across Canada.

As program coordinator of the ElectroRecycle small appliance and power tool recycling program, I am responsible for overseeing all aspects of program delivery, including communications and public outreach plans, member recruitment and member services, and setting and evaluating operational goals. ElectroRecycle is funded by a membership base of over 450 local and national businesses.

Highlights include:
- developing and implementing annual comprehensive communications strategic plans
- overseeing a $600,000+ budget
- managing a brand ambassador program, including hiring and direct supervision of 4-6 team members
- organizing and facilitating successful workshops for program partners around B.C.
- writing copy for news stories and releases

Career

YWCA Metro Vancouver

Marketing and Media Committee Member, Women of Distinction Awards

As a Media and Marketing Committee Member for the 2013 YWCA Metro Vancouver Women of Distinction Awards, I created and developed a social media campaign to promote the 30th Anniversary of the awards gala. The campaign included 30 newsletters, released in the 30 days leading up to the event, that acted as snapshots for the previous years' award ceremonies.

The content was shared on YWCA Metro Vancouver's social media channels, and hard-copies were placed on display at the event, succeeding in capturing the attention of guests.

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Recycling Council of B.C.

Information Officer

The Recycling Council of British Columbia is a multi-sectoral, non-profit, membership driven organization that promotes the principles of zero waste through information services, the exchange of ideas and research.

My role focused on increasing public awareness of waste management issues through communication pieces and direct education.

Highlights include implementing a successful promotional campaign for the annual short film competition, Trailer Trashed, and spearheading a team that produced an interesting and informative visual display, shown at the PNE and seen by over 100,000 people.

Career

The University of British Columbia

Bachelor of Science, Environmental Science