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Julie Eickhof

Julie Eickhof

Brand Mechanic

Eickhof Creative Shop

Oakland, CA

Branding is a dirty job. Let's make a mess.





Eickhof Creative Shop

Brand Mechanic

With a solid background in copywriting and editing and a sharp eye for design, Julie loves when all the little parts of a brand come together in a big way. She enjoys a good challenge, from creating positive change within established organizations, to leveling the playing field for scrappy small-business owners.


Every client is different, and this will help us know where to start.

• Routine Maintenance
• Minor Service
• Major Service
• Custom Build
• Personal Branding

Have a special request? Let's work together to create a special plan that's tailored to your exact needs, preferences, and timing.

Learn more

Areas of Expertise

• Branding
• Strategy
• Concepting
• Copywriting
• Editing (Chicago, AP)
• Proofreading
• Creative direction
• Graphic design (Adobe CC)
• Web design (Squarespace)

Jake T. Pup, Director of People Operations

Since joining the Shop in 2014, Jake has been instrumental in creating a culture of productivity and job satisfaction. With a strong commitment to employee wellness, Jake has had a paw in developing innovative programs, like stress-management series, "You Need Pup Snuggles," and health-and-fitness initiative, "Done in 60 Seconds: Seriously, Take One Minute and Throw That Ball."

See Jake on Facebook

University of California, Davis

Bachelor of Arts, Linguistics with Minor in Spanish, with Honors

McNair Scholar; Dean's Honors List; honor-society nominations to Phi Beta Kappa, Phi Kappa Phi, and Golden Key International

Miami Ad School

Copywriting Portfolio Program

Trained under industry-leading advertising professionals; produced award-winning work; founded Gray Shirts Running Team


Free Time

Julie enjoys riding her motorcycle, camping, and MacGyvering things.