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Julie Belkus

Julie Belkus

Senior Product /Project Developer - Innovation

New Balance

Senior Product Development and Management Professional with over 15 years product development, product management, material development, manufacturing, P&L responsibilities, problem-solving, competitive analysis, and strategic planning for flagship brands in the athletic sporting goods and apparel industries. MBA candidate, ...

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Johnson Graduate School of Management - Cornell University

MBA, General Management

Northeastern University

BS, Finance and Accounting Management

New Balance

Senior Product /Project Developer - Innovation

•Met FOB and margin targets for each model and product category, directly impacting P&L.
•Created Innovation - to - Inline product development calendars thereby creating accountability between the US and Asia development teams.
•Increased productivity by introducing project management techniques and software, which improved our ability to plan and track projects.
•Managed transition of several innovation technologies from initial concept into successful commercialization.
•Identified new product strategies supporting the broad market running, women’s, field of play, and lifestyle categories.
•Consulted throughout the organization on development projects for the domestic manufacturing, PF Flyers, and material development business units.
•Mentored and coached material development intern.
•Leads material development of textiles, synthetics, and TPUs for Advanced Concepts team.
•Created and developed specialized TPU film for a new product technology.


New Balance

Women’s Product Manager & Sr. Product Developer – PF Flyers

•Created 5-year strategic domestic and international business plan for growing women’s fashion lifestyle product under PF Flyers brand label.
•Met FOB and margin targets for each model and product category, directly impacting P&L.
•Identified and profiled the women’s consumer for both domestic and global markets.
•Created and presented briefs to design and development highlighting needs within the market, identifying competition, key accounts, and financial targets.
•Managed design and development team workload for women’s product line.
•Managed all aspects of PF Flyers’ collaboration with Kate Spade Saturday.
•Led successful cross-functional team within greater New Balance organization to identify and resolve production and delivery issues with Kate Spade Saturday collaboration.
•Presented seasonal product line at global sales meetings.
•Traveled to accounts as required to present product and discuss future women’s business.