Marketing at Bosch (M)
The Heinz Nixdorf Programme is sponsoring work experience, providing preparatory courses in cross-cultural training and language courses for young german high potentials in the Asia-Pacific region. Therefore I attended a 2-months intensive language training in Bahasa Malaysia and Mandarin in Kuala Lumpur/Malaysia before working at Robert Bosch (M) Sdn Bhd.
- Responsible for market research, competitor and SWOT analysis, planning, development and execution of Benchmarking study & Trendscouting
- Providing profound research data on relevant competitors on key markets
- Developing, planning and executing a companywide survey to provide the management with sufficient market data and assist the Sales Department in their strategic focus
- Determination of the status quo of Corporate Management Systems with focus on Risk and Quality Management
- Planning, conducting and execution of interviews with relevant department heads before, during and after evaluation
- Qualitative evaluation based on legal environment and general business standards
- Advisory in implementation of alternative management tools, such as 'Risiko Cockpit' - a Risk Management tool developed in my previous assignment
- Responsible for the completion of the project “Development of a Risk management system for small and medium sized companies"
- Development, execution and reporting on a survey for SME/start ups
- Development and implementation of an EDP-assisted Risk Management tool for SME, published in a compendium on risk monitoring systems for SME
- Contributing one article to the above mentioned book, subsequently assisting on editorial matters in all stages of the book
- Compiling reports from SAP data, processes in Excel, on efficiency ratio to assess profitability of the Coburg plant
- Upgrading and improving existing reports and analysis
- Developing a tool for operating figures of the plant in Coburg to provide the Commercial Plant Manager with monthly statistics on the outcome
- Assisting in reporting on the Brose gastronomy, maintaining all relevant Excel-sheets and updating and preparing them for the monthly Meeting
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