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Julia Liang

Julia Liang

Product Marketing Freelancer, Travel + Fashion Blogger

Heels on the Go

Los Angeles, CA

Business-savvy & curiously creative. Taiwan-born, Canada-raised & Shanghai-based. Have visited 30+ countries to date. Background in Product Creation & Product Management in Fortune 500 companies. Passion & experience in the fashion industry. Currently in the process of moving from Shanghai, China to Los Angeles.





Heels on the Go

Creator & Blogger

Heels on the Go is a travel, fashion and food blog dedicated to glamorous globetrotting & stylish lifestyle.


Marketing Coordinator (NEO label)

• Coordinate the product creation process from initial concept to creation and production, then package the
collections to push into global markets
• Manage three product lines and achieve KPIs: net sales, volume, target margin, range efficiency and drop rate
• Work closely with the Design team & Development team to ensure the product range is in line with the brand’s strategy

Disney Consumer Products

Assistant Category Manager

• Independently achieve sales target of by identifying & signing new licensees in the Footwear, Sportswear, and Outdoor categories
• Collaborate with key licensees (including the top 2 Women’s Footwear & top 3 Sportswear brands in China) by identifying growth opportunities and acting as a consultant to improve business performance

Career medium 01

Hudson's Bay Company

Team Lead - Customer Information Bar (iBar)

•Independently managed a team of six by performing daily planning and operational management
•Developed the team through conducting interviews, providing training and feedback, allocating jobs and workloads, and scheduling
•Acted as the communication link between the front-line and higher-up management
•Motivated the team to provide excellent customer service and practice problem-solving skills



Sales Associate

•Maintained and achieved SPH (Sales Per Hour) while providing excellent customer service and handled customer complaints and questions in both Mandarin and English
•Worked the cashier role by performing tasks such as cash handling and cash desk management

Career medium 04
Career medium 05


Marketing Intern

• Improved the invitation acceptance rate to 30% by contacting over 200 VIP (High and Elite Classes) customers to the Paris-Shanghai pre-fall exhibition in Beijing
• Improved pre-fall and Fall/Winter 2010-2011 Ready-to-Wear collections’ profiles by translating them into Chinese, in order to be published on the Chanel China website
• Produced customer call lists of over 500 customers on Excel for all sales associates in Chanel boutiques in China
• Created press release documents including Coco Cocoon handbag release information, F/W brochure, and letters to VIP clients under the direction of the Marketing Manager



Merchandising Intern

• Assisted in the development of the presentation for the biannual company convention by translating and constructing the collection book for Fall/Winter 09-10
• Met template standard and executed on designing the portfolio for F/W‘10, which was distributed to all franchisees in China
• Created a Master Window Display Dimensions List for all 269 Lacoste stores in China for the Senior Merchandising Manager
• Generated F/W‘09 Sell-Thru Master File to track all Lacoste orders and sales across China
• Quantified sales trends for management by producing detailed comparison and analysis of order and sale amounts of F/W‘09 and F/W‘10 on Excel

Career medium 02

University of British Columbia

Bachelor of Commerce, Marketing

The University of British Columbia

Bachelor of Commerce, Marketing

BEM Ecole de Management - Bordeaux, France