Product Marketing Manager
July 2014 — Present
AIR Worldwide (AIR), a member of the Verisk Insurance Solutions group at Verisk Analytics, is the scientific leader and most respected provider of risk modeling software and consulting services. AIR founded the catastrophe modeling industry in 1987 and today models the risk from natural catastrophes and terrorism in 90 countries.
-Develop go-to-market strategies for software products
-Created and presented marketing campaigns and strategic priorities to senior executives, sales, clients, prospects, and internal stakeholders.
-Crafted innovate stories and messaging for blog posts, webinars, white papers, and articles that address customer needs and pain points and align with business objectives.
-Worked with cross-functional teams such as design, product, research, and sales to develop and effectively launch marketing campaigns against tight deadlines
-Equip and train the sales team on the product's value proposition with world class sales tools, competitive and market intelligence to overcome critical objections and support every stage of the selling process
-Partnered with the sales team to develop high quality messaging, content and campaigns to support and drive client retention efforts including strategic and technical roadmap engagements and client success stories
-Perform regular analysis to measure campaign performance and identify opportunities for engagement improvement and revenue growth