Assistant Brand Manager, Whirlpool Brand
July 2016 — Present
Collaborated with Creative Studios team and agency to produce on-brand messaging, photography, CGI, and point-of-purchase assets for 125+ Cooking SKUs for the largest launch in company history.
Strategized cross-functionally with Brand, Product, and IoT departments to develop smart appliance feature messaging and to create visual representation to educate consumers online and in store.
Creatively marketed and promoted the Whirlpool Brand in New Product launch processes and marketing asset reviews to meet target consumers' needs across 7 Cooking and 4 Laundry New Product launches.
Co-managed a $4 million New Product Marketing budget and implemented improved reporting methods.
Trained 2 new hire Assistant Brand Managers, teaching important product launch processes during weekly onboarding sessions and 1-1 meetings.
Represented Whirlpool brand and educated consumers, buyers, and media on benefits of smart appliances at 3 trade shows and the 2017 and 2018 Consumer Electronics Show.