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Julia James

Julia James

Assistant Brand Manager, Whirlpool Brand

Whirlpool Corporation

Benton Harbor, Michigan Area, us

Dynamic marketing professional with experience in brand marketing, project management, and creative asset development. Dedicated leader who collaborates with cross-functional teams to deliver strong results, and drive projects forward. Adept at crafting innovative communications, enhancing brands through creative marketing, a...

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Whirlpool Corporation

Assistant Brand Manager, Whirlpool Brand

Collaborated with Creative Studios team and agency to produce on-brand messaging, photography, CGI, and point-of-purchase assets for 125+ Cooking SKUs for the largest launch in company history.

Strategized cross-functionally with Brand, Product, and IoT departments to develop smart appliance feature messaging and to create visual representation to educate consumers online and in store.

Creatively marketed and promoted the Whirlpool Brand in New Product launch processes and marketing asset reviews to meet target consumers' needs across 7 Cooking and 4 Laundry New Product launches.

Co-managed a $4 million New Product Marketing budget and implemented improved reporting methods.

Trained 2 new hire Assistant Brand Managers, teaching important product launch processes during weekly onboarding sessions and 1-1 meetings.

Represented Whirlpool brand and educated consumers, buyers, and media on benefits of smart appliances at 3 trade shows and the 2017 and 2018 Consumer Electronics Show.